For 10 years, the Louis Vuitton City Guides have been capturing the spirit of cities. New 2009 edition, new destinations, new design, new sections. To celebrate ten years of travelling throughout Europe, the new collection of Louis Vuitton City Guides will appear in a revised format on 15 October.
Louis Vuitton has developed its collection of guides and for the first time presents fi ve individual volumes devoted to fi ve cities of the world: Mumbai, Miami, New York, Paris, and Tokyo. In 2009, the City Guide visits 32 European cities, including six new destinations: Bucharest, Glasgow, Lausanne, Manchester, Palermo and Saint-Tropez.
The redesigned City Guide boxes reference the heritage of Louis Vuitton, drawing inspiration from a vintage luggage label of the kind hotel bellboys would affix to travellers’ trunks.
The 10th edition invites 30 key fi gures to offer their personal perspective on a city they know and love, revealing a few of their top addresses: The actress Monica Belluci on Romania, the sommelier Georges dos Santos on Lyon, the opera singer Angela Gheorghiu on Bucharest or the decorator Simon Doonan on New York.
The new, more user-friendly Louis Vuitton City Guide provides for the fi rst time schematic city maps to help travellers fi nd their bearings and identify the address of their choice more easily.
To celebrate ten years of its European City Guide, Louis Vuitton is launching a limited edition small leather goods item in Monogram Canvas. An indispensible fashion accessory, that is not only elegant, but is also the ideal way to protect the booklet of your choice when travelling.
Every year, the Louis Vuitton City Guide collection looks to surprise and update its information, certain cities appear for the fi rst time, others disappear and others still return to centre stage from a completely fresh perspective. Since its fi rst edition in
1998, the Louis Vuitton European City Guide has evolved considerably, roaming through more than 70 European cities and calling upon over a hundred independent journalists. After the introduction of a few of the metropolises the world over, such as
Tokyo, Miami and Mumbai, other global cities will be added in the years to come.
Curious, cosmopolitan, impertinent, jovial, literary. Curious and cosmopolitan, obviously. Impertinent, because we say what we think. Jovial, because even when we make a criticism, we do so with a sense of humour. And literary, because we insist
upon a very high standard of writing. Above all, I think, the City Guide is complex and in that it refl ects the personalities of the people who write it. Our writers are all people with a certain perspective on life, a certain culture people with that rare ability to appreciate both the trivial and the essential. In France, we say of somebody that "il a du bagage", meaning that person has knowledge and experience. That’s a good description of the City Guide, and very apt considering Louis Vuitton’s heritage as a luggage-maker.