The Handbook
The Handbook

The Ultimate Eclair Shop Opens In Soho

By Phil Clarke | 30th October 2017

If a profiterole’s the way you roll, or if you’re there at the drop of an eclair, then the news that Maître Choux is coming to Soho will set your patisserie-loving tastebuds alight.

It’s been 2 years since the world’s first choux pastry specialist opened in South Kensington. Since then it’s become almost normal to see celebrities queuing outside with the locals, patiently waiting for their delicate freshly-made eclairs, choux and chouquettes.  Master Patissier Joakim Prat, the 3 Michelin star-experienced chef and the brains behind Maître Choux has made sure it’s a shop that demands attention.

And that’s a good thing, because now it’ll be attracting double the attention given Maître Choux Dean Street opens next week.

The larger site will allow for more seating than currently available in South Kensington and opens up the option of pastry lovers being able to supplement their delicious confections with tea, coffee or the thick hot chocolate that Joakim’s grandmother makes according to an old Basque recipe.

Of course all the old favourites that have made South Kensington such a mecca for patisserie-lovers will remain. Chouquettes will continue to be baked on-site every hour and the core range of hand-crafted show-stopper eclairs will remain. The range, including lemon meringue and bergamot or Spanish raspberry, hazelnut and milk chocolate will be added to with a series of regularly changing specials. Recent specials have commemorated events like Pride, Wimbledon or even the Paris-Brest-Paris cycle race and demonstrate the creativity at Maître Choux.

As at South Kensington, the new Dean Street outpost will take orders for bespoke designs and events. As well as A-lister clients, Maître Choux has catered for the likes of Chiltern Firehouse, Blake’s and Fortnum & Mason.

We can’t wait to check out the new store, if the existing store is anything to go by it will be a sensation in every sense.

Maître Choux: Opens on Wednesday 1st November, 60 Dean Street, Soho, London W1D 6AW,