New addition to Hoxton Square is Red Dog American Sandwiches, an east London take on the American sub. Brains behind the venture is Tom Brookes, a pioneer of the gourmet, fast food scene, having opened American burger joint Red Dog Saloon back in 2011. The menu features fifteen hot and cold subs, four dogs plus sides, salads and desserts and both soft drinks and hard liquor.
Brookes has worked alongside Head Chef Tim Tolley (Vong NYC, Vong London and Plateau). Beef is prime, aged Scottish, pigs are outdoor reared in Suffolk and chickens are free range. Bread is made locally by an artisan baker and dishes are smoked in house over hickory wood.
Classic subs include Philly Cheesesteak (finely sliced aged Scottish rib eye, Vidalia onions and a choice of provolone or Red Dog cheese whiz), The Cuban (roast pork, chorizo, Swiss cheese, mustard and pickles) and Pulled Pork (hickory smoked pork shoulder, coleslaw, pickles and Kansas City sauce).
House dogs range from the conventional – Chicago Style (Bockwurst sausage, mustard, relish, sliced tomato, kosher pickle, sport peppers, Vidalia onion and a dash of celery salt) or New Yorker (Bockwurst sausage, mustard and sauerkraut), to The King (Bockwurst sausage, peanut butter, jelly and bacon). Yes really. Sides include Mozzarella sticks, Fries and Onion rings and there are also three classic salads including Superfood and Caesar. Look out for the Apple Pie complete with a cardboard pillowcase and served with vanilla ice cream.
Interiors feature oxblood leather banquettes and highballs paired with stainless steel topped tables, distressed mirrors and a mural depicting American icons runs down one side of the room. Floors and ceilings are concrete and there’s an open plan kitchen and counter at the back complete with US style illuminated menu.