The Handbook
The Handbook

A Taste Of The Aegean In Soho

By Phil Clarke | 13th November 2017

There may not be a ‘G’ in Hovarda, but the Aegean runs right through this latest opening from the Good Food Society. Inspired by the Aegean region, encompassing Turkey and Greece, the bar and restaurant will combine great cocktails, DJs and seafood in the heart of Soho.

The menu comes courtesy of Hus Vedat from sister-restaurant Yosma and centres around the fantastic seafood dishes ubiquitous throughout the region. As in any local fishing village on the edge of the Aegean Sea, the fish menu will change daily depending on what the fishermen have caught, but main courses will include marinated sea bream, fennel and saffron, wood fire beetroot, orange and Galomitzithra, rilled smoked eel, fava, radishes with caper leaves, crab borek and lemon sauce and kleftico, slow roasted Ryeland lamb, lamb-fat potatoes and oregano.

If that wasn’t enough, the desserts on offer at Hovarda will include a mouthwatering Metaxa Baba, which is Vedat’s take take on a Rum Baba and Lokma, (which are syrupy deep fried dough balls) served with spiced ice cream, honey and walnuts.

All this can be sluced down with cocktails care of Turkish mixologist Cihan Anadologlu, famous for co-owning Circle in Munich, and reflecting his travels throughout Greece and Turkey. Signature drinks will include the Hovarda, which is a mixture of Yeni Raki, cinnamon, yoghurt, brown sugar, Turkish honey, cardamom and espresso) and the Aegean, a combination of Tequila Cabreza, Campari, fresh clementines and lime juice and agave.

Martini will also play a central role, with varieties inspired by Greece, Turkey, France and Italy. ‘The Greek’ made with lemongrass infused Mastiha, grapefruit and olive brine whilst ‘The Turkish’ will have chili-infused Raki, ginger, lime juice and Turkish honey.

As well as spirits, the wine cellar will offer an expansive range of wines including a list made from Greek grape varietals, and a selection of European vintages.

Finally it’s not just about the food and drink, Hovarda will transport the spirit of the region to London with a colour palette of sea green and blue, with wood panelling, rich fabrics and ceramic murals. Add in a mix of fabulous cocktails, DJ beats, food and wine and you’re not in rainy London at all but a party by the beach in some Aegean fishing village where, let’s face it, we’d all rather be this winter!

Hovarda: Opens Friday 17th November, 36 – 40 Rupert Street, Soho, W1D 6DN,