MAM, pronounced mum, is a new restaurant from the team behind the cult East London restaurant Salvation in Noodles and it’s going to be bringing the barbecue street food stalls of Vietnam to All Saints Road to Notting Hill.
Mam refers to the art of fermentation, one of those words that doesn’t sound so good, but the results? Fermentation is never going to have tasted so good. There’ll be skewered meat cooked on a robata grill served with owner, Colin’s mum’s homemade fermented dipping sauce, a pungent spicy recipe made with shrimp paste and pineapple. Served sharing style, the skewers which are mainly chicken, will come with rice noodle parcels, chopped vegetables, colourful pickles and lots of fresh Vietnamese herbs and lettuce leaves so you can mix and match. Elsewhere on the menu you’ll find Hanoi-style pho; rice bowls topped with braised short rib, pork belly or egg and classic Vietnamese starters including fish sauce chicken wings – if you’ve been to Salvation in Noodles you’ll know how much people love them.
Reminiscent of the riverside town of Hoi An, the restaurant will feature plenty of greenery and will be light an area with a dining room conservatory at the back and a bar at the front. As with Salvation in Noodles, the food here is inspired by Colin’s travels and his family recipes – although he’s tweaked them slightly to ramp up the flavour so that, in his words ‘it really hits you in the face’ and that is something we want to try – because if we want anything hitting us in the face it’s food.
MAM: Opens 6th September, 16 All Saints Road, Notting Hill, W11 1HH, www.mamlondon.com