Continuing the year of the hotel, this autumn will see the opening of The Pilgrm (yes, it is spelled that way, that’s not just us making a continuous mistake) a new hotel opening in Paddington’s Norfolk Square.
The work of Jason Catifeoglou (myhotels group, IHG, The Zetter, Grain Store & The Zetter Townhouses), Andreas Thrasyvoulou (myhotels group) and Steph Thrasyvoulou, the 73-bedroom hotel is said to be a reinterpretation of the traditional hotel (could be why they chose the edgy spelling). You’ll check in online before you’ve arrived so you won’t find a reception desk, instead you’ll find a ground floor café, which will have a distinct local coffee house feel to it. Here you’ll be able to get the likes of doughnuts, pastries and cinnamon buns; upstairs will be a bar and dining room for up to 30 guests and in the Pantry you can get tea and coffee on the house.
Bedrooms range from Bunk (we’re talking bunk beds with no extras like televisions) through to Large with King and Superking beds and each bedroom will make the most of the original Victorian fittings and will feature reclaimed and restored furnishings from 200 year- old mahogany parquet floors to original cast iron radiators. Focusing on what guests are really looking for, the rooms will be pared back, doing away with hotel features that the most of us don’t end up using (telephones, trousers press and mini bars) and instead having the likes of organic mattresses from Devon and 100% Egyptian cotton sheets. This means that you get all the luxury and low prices –rooms start at less than £100, which for central London, is pretty much unheard of.
The Pilgrm: Opens 1st November 2017, Norfolk Square, Paddington, W2 1RT, www.thepilgrm.com