Time for a quick history lesson, back in Charles II time (that’s the mid -17th century) there was a tavern on the Kings Road called The World’s End, giving its name to the surrounding area, (the name then spread, think the World’s End up in Camden) a pub was then built there in 1837 with the same name that was said to be the perfect gin – palace. Fast forward to now and it’s reopening as World’s End Market.
It’s the second opening from Anatoly Parkhomchuk and Ruslan Ugarov, following the success of The Crystal Palace last summer. With a nod to a bygone era the restaurant is kept simple with reclaimed wooden crates making up the woodwork of the wall and bar work and high ceilinged walls making it evocative of a 1930s canteen. Food wise the menu changes daily, as the name suggests the ingredients are market fresh and locally sourced, with most of the fish and meat coming from their sister restaurant’s own fishmonger and butchers. To add to the market air there is an open kitchen, fresh fish display and walk in meat fridge.
We’ve also been told that the burger selection is pretty impressive – minced Guildford beef with toppings, the luxurious truffle burger has our name written all over it. Or if you visit during the day you can get stuck into classic brunch offerings served up with Royal Airforce Breakfast Tea or Coffee.
There is also a subterranean cocktail bar, here the design harks back to time of decadence in World’s End when Malcom McLaren and Vivienne Westwood opened their boutique, ‘Let it Rock’, although in 1980 this too was renamed World’s End. Throughout the week there’ll be live jazz performances from Renato D’Aiello the Italian Saxophonist – the name suggests the end but it’s all going on at 495 King’s Road.
Opens 8th December
495 Kings Road, SW10