You might not usually associate Iceland with burgers but that was before Tommi’s hit our fair shores last week. The American-style diner currently has five sites across Iceland and is the creation of Icelandic entrepreneur Tomas Tómasson, who has launched nearly 20 restaurants and hotels in his native Iceland, including the Hard Rock Cafe.
Tomas himself will be spending the first few months of his new venture flipping burgers right here in London town with head chef Siggi Gunnlaugsson, one of the group’s most senior chefs who has relocated to the UK with his family.
Meat is being carefully sourced from the UK, including local butcher HG Walter to create a recipe that Tomas has perfected over several decades and as with the sites in Iceland, burgers will be cooked on an American gas grill to enhance the charcoal flavour and garnished in the classic diner style with iceberg lettuce, tomatoes, chopped onion and Ketchup. Visitors can also expect fries, homemade Béarnaise and interesting soft drinks while complimentary coffee completes the list.
The 25-cover burger joint has an informal, vintage feel, with exposed brickwork and high wooden tables and stools made of reclaimed wood. Adorning the walls will be American memorabilia, movie posters and shots of pop culture icons as well as an impressive black and white portrait of the Icelandic ‘King of Burgers’ Tommi Tómasson himself.
Says Tommas “we are hugely excited about bringing our burgers to London as the capital has a huge appetite for them right now. Having eaten one every day for the last eight years and travelling the world trying out different styles, I know that a good burger joint should be fun, relaxed and most importantly taste great, so we hope Londoners enjoy our take on the burger phenomenon!”
Tommi’s Burger Joint
58 Marylebone Lane, W1