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by | Posted on 31st October 2013

VQ, the 24 hour café & diner that started life in Chelsea some 18 years ago is opening  a new restaurant in Great Russell Street tomorrow.  With a 45ft glass frontage and 120 covers, it’s a totally self-contained space on the ground floor of the 720 bedroom St Giles Hotel.

Pop in for brunch, turn up with the munchies at 2am for a burger or tuck into an all-day breakfast at 11pm.  A full Late Night Refreshment Licence means they never have to close, and Champagne, wine, beer and cocktails are available from 8am to 2am. 

As well as the legendary all-day breakfast menu featuring everything from bubble ’n’ squeak to eggs benedict, diners can choose from a selection of burgers, salads, pasta, mains and sharing plates. And for a serious sugar rush at any time of day or night, VQ’s apple crumble and custard or jelly and ice cream should do the trick.

Says Managing Director, Simon Prideaux, who has been involved with VQ since its launch in 1995: “Since becoming a totally independent company in December 2011, VQ has taken a huge leap forward. We can now focus on becoming the market leaders in 24 hour dining and the wheels are very much in motion to build VQ into a successful and respected restaurant group.”

Design, by the ‘i-am’ associates team, builds upon the monochromatic scheme of the Fulham Road restaurant and incorporates warmer tones with accents of timber and leather and the 24/7 concept is borne out with a huge ever-changing light wall and dynamic clock projection.


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