A free, new immersive pop-up will be opening in London, to bring the world of ASMR to life. ASMR (Autonomous Sensory Meridian Response) – defined as a brain reaction to a euphoric experience- is one of the latest trends in relaxation and mindfulness. The experience is part of Fuze Tea’s campaign encouraging people to take a step back and enjoy some me-time, the brand will offer consumers the opportunity to relax and unwind with a unique experience. People will have the chance to experience five rooms – one for each of the senses – culminating in the Fuze Tea ‘taste’ area with free samples.
The media preview will be held on the 9th November between 10am-12pm. Open to the public Friday 9th November 1pm-8pm and Saturday 10th November 10am-8pm.