What: Super popular, American, fast food, vegan restaurant (a mouthful I know), by CHLOE, has landed in London! It’s worth noting (for me) that ‘by CHLOE’ is the correct name and not an ongoing grammar mistake.
New? by CHLOE is brand spanking new, it opened at the beginning of February in Covent Garden which made it the first international restaurant for the group who has 8 others in USA.
Where? 34-43 Russell Street, Covent Garden WC2B 5HA www.eatbychloe.com
On the menu: The menu is a mix up of all the best comfort foods you can think from fish and chips to burgers, and a healthy café with a multitude of salad bowls and tempting brunch options like pancakes with whipped maple butter and coconut cream, and quinoa hash browns.
The Look: Again, the restaurant has all the functional features of a fast food place with the menu above the counter and easy ordering system and yet has a cosy feel like a café with plant pots dotted around and leaf printed wallpaper. Bearing in mind it has only been open a couple of weeks it was rammed, it was so busy people were queuing for seats.
What We Ate: So much, and yet only a fraction of what I wanted to order. There were so many things that caught my attention like the shepherd’s pie with ground seitan, mashed potato, vegetables and beet ketchup but I just didn’t have the room to fit in. What I did get to try was the delicious mac’n’cheese with sweet potato cashew cheese sauce, shiitake bacon and almond parmesan, which was probably one of the best I’ve had; so creamy and without that funky fake taste that some vegan mac’n’cheeses can sometimes have. Put salad together with quinoa taco and you have a winning combo of spicy seitan chorizo, black beans, sweet corn, avocado, tomato, crispy tortilla strips, tofu crèma and agave-lime vinaigrette. I really enjoyed it and it didn’t feel like a chore to eat a “salad”, I spied some other salads on other people’s tables and they all looked good too. Fish’n’chips is made of crispy tofu with chips, mushy peas and a great tartar sauce, the chips were admittedly a little bit of a let-down as they reminded me of cheap frozen chips but the side of sweet potato fries fared much better. I was really looking forward to trying the pesto meatball sandwich but was wary as I don’t like mushrooms and the Italian meatballs are made with Portobello mushrooms and vegetables, luckily though the mushrooms are undetectable and have a slightly meaty texture to them; they are served with marinara, sweet peppers, basil pesto, cashew mozzarella and almond parmesan in a potato sub roll.
They had some really tempting looking cupcakes on display although by the time we were there at the end of the day my chocolate cupcake was a tad stale but the vanilla icing was delicious.
What We Drank: In keeping with the café feel, by CHLOE has a healthy option of hot drinks like coffees, teas and matcha lattes plus chilled drinks like iced lattes and seasonal lemonade. By CHLOE also does Juice by Chloe which is bottles of cold-pressed juices like Junkie made with kale, spinach, wheatgrass, cucumber, parsley and lemon.
Go With: I honestly feel like this is the kind of place that you could take anyone (within reason) and they would be happy.
Final Word: I think what I like so much about by CHLOE is that none of it tastes fake or has that weird ‘what is this made of?’ flavour to it. It also isn’t super healthy, it’s simply all of your favourite foods but vegan-ised. They do have salads but they aren’t boring or a struggle to chomp down in the name of being healthy, it’s food for enjoyment that also happens to be cruelty free.
By CHLOE: 34-43 Russell Street, Covent Garden WC2B 5HA www.eatbychloe.com