Pale pink whipped frosting, rich chocolate sprinkles, thick vanilla sponge lightly decorated with a dusting of icing sugar, the smell of Grandma’s kitchen wafting through the door – the Hummingbird Bakery succeeds in conjuring up all the nostalgic scents, sights and memories of our childhood. The Hummingbird Bakery has always been dedicated to bringing high-quality American home baking to London, first to Portobello Road, and then to its cosy SW7 shop where all who are young at heart can stop by to indulge in their favourite authentic, retro cakes & pies. Visitors are welcomed into the rich pink and chocolate brown interior to relax in the bakery’s sumptuous red velvet seats and enjoy a sweet treat, whether for lunch, teatime with the children or simply to take away a box of the delectable cakes that decorate the shop, like miniature works of art.

Founder Tarek Malouf explains “I fondly remember making cupcakes and brownies for Bake Sales at School when I was growing up. As an adult, I missed these simple, yet delicious goodies, and thought London could do with a place that made good quality cakes that weren’t French or from a supermarket!”.

Hummingbird’s selection is deliciously varied, consisting of many of the puddings that generations have grown up eating, as well as seasonal specials. Hummingbird’s signature Cupcakes are freshly made on the premises each day, where the team ice each of the individual cakes with mouth watering chocolate, strawberry or vanilla butter-cream frosting, before adding rainbow coloured hundreds and thousands, chocolate sprinkles, or handmade decorations including butterflies, hearts, bells, roses and many more… There is definitely something for everyone.

In addition to the ever popular cupcakes, Hummingbird also offers a wide range of Traditional American Cakes such as ‘red velvet’ (a deep red vanilla cake with a light taste of chocolate and a cream cheese frosting), ‘chocolate devil’s food’ (an intensely moist chocolate cake), the veritable New York cheesecake and a variety of pies, from key lime to pumpkin to banana cream. Birthday parties, office treats, afternoon teas and celebrations, Hummingbird makes personalised cakes to order for every occasion, as well as offering a new delivery service. The SW7 shop has now extended its opening hours from 10:30am to 7pm, ensuring that there is plenty of time in the day to make a little space for a Hummingbird treat or two.