Everyone loves LEGO. The versatile plastic bricks are one of Denmark’s finest contributions to the world. This is why Yinka Ilori has teamed up with the company for his newest art installation in London: a laundrette made of LEGO pieces.

Coming only a short while after his colourfully designed street crossings, Ilori has returned to create a new interactive experience called The Laundrette of Dreams. The artist is known for the colourful flavours in his works, and is aiming to capture that vibrant childhood imagination that LEGO engenders. If you’re wondering why Ilori has chosen to build a simple laundrette rather than more traditional designs that kids tend to build like, say, a purple dragon with wheels or a multicoloured plane commandeered by Yoda and looks as though it’s been sat on, it’s because Ilori is drawing on memories of visiting a laundrette on Essex Road with his family. Part of the aim is to transform something that’s farily mundane in principle into a hub of ideas and imagination.

To assist in his brick quest, Ilori is calling in the cavalry of creativity: a local primary school, specifically his former St Jude & St Paul’s Church of England Primary in Islington. The kids will give him their own designs, which he’ll then translate into parts of the design of the building and its interior.

The inside of the laundrette will be full of interactive elements...

The inside of the laundrette will be full of interactive elements- namely, the things you normally find in a laundrette (presumably baskets, washers and detergents), and will demonstrate “how children use play and their creative problem-solving abilities to turn everyday experiences into adventures.”

Children use play and their creative problem-solving abilities to turn everyday experiences into adventures...

Inside, children and adults are encouraged to interact and make their own LEGO creations, and discover (or rediscover) how playful childhood optimism and imagination can help develop skills like problem solving and over coming obstacles. LEGO already has a fairly dedicated following amongst adults, and its simplicity and universal appeal will help remove any inhibitions about playing with plastic blocks.

Playful childhood optimism and imagination can help develop skills like problem solving and over coming obstacles...

 

As previously mentioned, Launderette of Dreams has been commissioned in partnership with the LEGO group. LEGO has long sought to encourage the imagination and problem solving skills of children, and their Rebuild The World campaign, which is now in its third year, encourages kids to use LEGO to address issues in their world. For example, one teen on LEGO’s website created a rolling wheelchair out of LEGO bricks for an injured dog.

The installation will run from 28th October until 6th November at 133-135 Bethnal Green Rd, so be sure to pop down and lose yourself for a while in the wonders of LEGO. You’re unlikely to find much LEGO Star Wars or LEGO Batman like you see lining shop shelves (or rather, the endless pixels of Amazon), but you’ll be able to create whatever you want out of simple, colourful bricks, (just don’t call them ‘Legos’) as well as taking in Ilori’s decidedly arty laundrette.

So, LEGO X Persil collaboration when?

 

SEE MORE ABOUT YINKA ILORI AT HIS WEBSITE


Want to receive more great articles like this every day: sign up here