We take a look at the weight loss and healthy lifestyle program taking the  UK by storm, plus, offer The Handbook readers a seriously good reason to sign up.

If you’re sick of seeing unrealistic before and after photos affiliated with “healthy” weight loss plans or diets that consist exclusively of shakes, you’re not alone. It’s 2021 and our approach to a healthy body and mind should be an intelligent, considered one.

That’s where Noom comes in. If you’re not familiar with the name just yet, it’s the digital health platform ripping up the rulebook when it comes to improving your health. Intrigued? Here’s everything you need to know about the take-anywhere health and wellness tool that sits in your pocket…


What’s it all about?

Noom is on a mission to help people everywhere lead healthier lives. It will help you track what you eat, inspire you to make healthy choices, monitor your food intake and connect you with people in similar positions to keep you motivated. You may think that this is just a weight loss program, but really it offers a lot more – a holistic approach to health whether that be what’s on your plate or how confident you feel inside.”

How does it work?

Simply go to Noom’s website and you will be asked to fill in a short questionnaire about your lifestyle and what you want out of your experience. Then, fusing together technology and the power of real human coaching, it will change the way you think about your health for good. That could be by setting you up with simple tasks to carry out every day, like reading easy-to-digest points on nutrition or completing a quiz to find out how you’re feeling and doing. It sounds more time consuming than it actually is and we all know we don’t need another app to mindlessly scroll each day, but this is considered scrolling, just a few minutes a day can help you feel better. 

But what really stands Noom apart from other weight loss plans is its guidance with emotional and behavioural support. Each Noom user is matched with a one-on-one coach who has undergone extensive training to be able to help you personalise their journey and overcome obstacles. This allows you to dive deep into understanding your personal barriers, help you reach your goals, work out where there is opportunity to change and support you when you feel you’ve failed. 

How will Noom help me eat better?

A healthy balance of inspiration and intelligence. You can browse through Noom-approved articles on nutrition that will help to switch your mind set and better understand what is good for your body and why. There’s also plenty of healthy but delicious recipe inspo to make the most of in the kitchen – just check out Noom’s Instagram feed to see what we’re talking about. Plus, the Noom Food database which has categorised 426,000 (and counting) food items you could ever want to eat to ensure you stay on the right track at meal times. It will also remember your past meals so you can log your diet plan effectively.  

Over 80% of Noom users have lost weight on other weight loss plans only to gain it all back. But this is a healthy eating plan with a difference, it’s not about quick-fix solutions or living exclusively off cabbage, it looks into your psyche and why you make the choices you do.

Will the plan be tailored to me?

Absolutely. Noom understands that weight loss is hard and eating right is one of the most challenging parts of keeping a healthy lifestyle. Noom will help to break bad habits, encourage good ones and ensure all the hard work and the little mistakes – because, let’s face it, we all make them – will retrain your brain to make better, more considered choices. Think of it like a no BS BFF that sits in your pocket. 

During your first week with Noom, you’ll work with the Goal Specialist to identify your ‘Ultimate Why’. In short, the reason why you want to be healthier, whether that’s to combat potential health problems or to set a good example for your children. It will also decipher why you might not feel motivated all the time, whether you’re time poor, feeling overwhelmed at where to start or, simply, that your job and other commitments might be getting in the way. You’ll also receive notifications from the Noom when it realises you’ve stopped using the program – an SOS kind of helping hand from your coach to help you get back on track and feel like you haven’t failed but just come up against an obstacle. 

Where do I sign up and how much does it cost?

Head to the Noom website to complete a brief survey and make the most of their incredible offer, a 14 day trial for just £1. If you’re hooked (and we’re confident you will be), you can then continue your plan for as little as £30 a month. 

Sign up for your 14 day trial now for just £1.


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