The Handbook
The Handbook

We are a nation of dog lovers (cat fans, don’t @ us, we love them too!) But how many of the estimated 26% of the nation who own one really know what’s in their pooch’s dog food, and more importantly, whether it’s doing them any good?

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While we’re happy to part with ludicrous amounts of cash on overpriced avo on toast and coconut lattes on the reg, spare a thought for our canine acquaintances – they are meant to be man’s best friend after all – and feed them with the love they deserve.

Enter, the coolest and most considered pet food brand out there, that’s sensible when it comes to price point but ensures our beloved doggos are getting the nutrition and service they deserve based on their specific needs. Plus, we hate to say we’re a sucker for branding, but this stuff does look cooler on your kitchen counter than most.

Dogs are the most diverse species on the planet – kind of mind blowing to think a greyhound, a chihuahua and a St. Bernard are all the same species and not just the beginning of a bad joke, but alas they are, and it’s about time us dog owners celebrated them for their uniqueness. do just that with their innovative, tailor-made dog food subscription packages. Read on to find out more about the brand and how The Handbook readers can get a tail wagging 75% off their first orders.

What’s it all about?

In short, posh dog food for you pooch. Knowing that all of our four-legged friends are uniquely different and have individual needs, create tailor-made nutrition for your dog and deliver it straight to your door.

The expert team of vets and nutritionists create a personal recipe for your dog from a million combinations – a million! Which kind of makes sense, surely a two-year-old dachshund isn’t going to eat the same as a 10-year-old great dane?

What makes it different?

Bog standard dog foods should contain the right nutrition to fuel the average dog, but know your mutt is anything but. Their tailored recipes mean your dog is getting the right balance of fat, fibre, protein, vitamins and mineral supplements for them and for the stage in life they are at. Plus, as your dog’s needs change as they grow, so will their unique recipe to support that.

The brand also has an award-winning team of vets and nutritionists on hand to help with one-to-one support and advice should you have any questions.

Who’s behind it?

The crack team of canine experts holds CEO James Davidson at the helm and he was part of the small team launching the company to customers back in the summer of 2014, focused on changing the way we buy pet food for good.

Whether your four-legged friend is a chihuahua or a St. Bernard, can tailor-make the perfect recipe for their needs.

What’s on the menu?

The range has grown since it first hit shelves and now boasts everything from tailored-made dry food to wet varieties, food for young pups and old dogs, as well as daily dentals and doggie treats. There’s even a section for specialised diets, from hypoallergenic pouches to those with sensitive stomachs.

Each recipe contains the correct nutritionally-balanced goodness in each bite, with just the right amount of meat and fish, carbohydrates, vitamins and minerals, plus no added colours, flavours, preservatives or sugar that you will find in many other brands.

Tail‘s also offer a range of hand baked dog biscuits for the poshest pooches, made in the UK with easy-to-digest protein and no nasties. Warning: the packaging is so chic, make sure you store these in a specified ‘dog treats’ place or you might have a member of the hooman family tucking in by mistake.

So how does it work?

Simply head to the site to fill in a short form about your dog and his/her needs (it takes less than five minutes), from their breed to how often they like to be walked, any medical conditions to fussy habits and their favourite flavours. From here, the tails team generate the correct recipe for your dog and an estimate of how many calories per day they need. Simply order online and you can have food delivered every month (delivery is free) and say goodbye to schlepping heavy cans of dog food back from the supermarket.

Plus, each order includes a handy portion cup so you never have to think about the right volume of food to feed your dog again.

It sounds expensive, is it?

Tails’ innovative approach to technology and manufacturing means they are able to offer a seriously high level of personalisation at scale. And, because they cut out the middleman and sell directly to you, they’re able to offer premium products and your dog’s unique recipe at affordable prices.

If you’re going on holiday or want to take a break from the subscription at any time, you can cancel for free and come back any time – whatever’s best for you and your dog.

Plus, The Handbook has joined forces with to offer readers a pawsome offer – an exclusive 75% off their first order!

Don’t take our word for it…

We could wax lyrical about the brand from the online reviews – over 20,000 and a Trustpilot five-star rating – but we’d be here all day. It is worth knowing, however, that 78% of Tails’ customers have seen a positive change in their dog’s digestion* since switching to  the brand and 69% of customers have seen a positive change in their dog’s skin and coat*

*682 customers surveyed (2020)

Want in? Order today, save 75% and make your dog’s tail wag with delight. 

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