These are six of the best affordable but luxury brands, all available to shop at Selfridges.

A closet full of Chanel would be nice but let’s face it, unlikely. In recent years, however, fashion’s notoriously elitist price point as somewhat softened, with a whole host of new brands rising up to form well respected mid-range luxury market. There are no longer two style camps – high street and eye-wateringly expensive – with brands such as Ganni, Self-Portrait and Nanshuka allowing fashion fans to dip their toe into something that feels special, luxury and cool, without the unrealistic price tags.

Selfridge’s are one retailer that have been hot on the tail of this foray into more democratic pricing, stocking dozens of brands that fall into that mid luxury bracket. Scroll on for six of our favourites making waves with the fashion set right now, from the brand nailing French girl chic to the occasion wear label you’ve probably spotted at just about every wedding reception in recent years…


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Whether it’s chunky Chelsea boots or tongue in cheek tees, there isn’t a style influencer worth their salt who doesn’t have a little Ganni in their wardrobe right now. The Copenhagen-based label offers up Scandi-inspired cool with a heavy does of rainbow hues and fun, quirky shapes – the brand were one of the first to bring back the oversized, doily-like collar trend that was spotted just about everywhere.

We love the Ruffled Peplum Cotton Poplin Top in pretty pastel pink – wear now with high-waisted jeans and biker boots or in the summer with cut-off denim. While the instantly recognisable Ganni logo beanies make great gifts for any self-confessed fashion girl without totally blowing the budget.

Ganni is also a brand passionate about sustainability. Take the pretty pastel Drs Organza dress seen here, that’s been crafted from a recycled polyester blend. This means it limits the water usage during production and reduces the levels of greenhouse gasses created. Fashion with style and conscience.

Shop our picks below…

Acne Studios

An oldie but a goldie, Acne Studios have been dressing the fashion set in understate cool since 1996. There are still plenty of pieces from the Stockholm-based brand that are coveted every season, from their giant blanket scarves to their practical half-moon, cross-body bags and the ultimate Ance signature, the black leather biker.

Jeans were Acne’s first foray into fashion so it’s worth checking out the range for seriously good cuts and retro looking but quality washes. Pair with their hero knit of the season, the Kaila Distressed Striped Knitted Jumper – candy cane shades made into a Kurt Cobain style open, oversized weave.

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Claudie Pierlot

For pieces that feel intrinsically French – think well-cute blazers, bretons and an almost all black and white colour palette – look to Claudie Pierlot.  The brand has been a go-to to Parisian style mavens since the mid 80s but is relatively new to the UK market but thankfully Selfridge’s canny buying team snapped them up.

This season, we’re loving the voluminous shaped denim, ’80’s-inspired blouses and tie-waist puffers – think of it as a younger, subtler version of Isabel Marant, for half the price.

Shop our picks below…

Voluminous shaped denim, '80's-inspired blouses and tie-waist puffers - think of Claudie Pierlot as a younger, subtler version of Isabel Marant, for a fraction of the price.


If there’s one new brand that’s trickled its trends down to the high street recently, it’s Nanushka. The Budapest-founded label (by way of ex-London College of Fashion designer, Sandra Sandor) has managed to create some cult classics all of its own in a short space of time. Namely the black, cropped puffer – seen everywhere this season; as well as the leather-look, super flattering kick-flair trousers. Add to this some sexy, form-fitting fine knits, romantic accessories in the shape of ruched velvet berry bags cupped right under the armpit; and even some sporty additions like a ’90’s inspired logo cap and you’ve got yourself an aesthetic that shouldn’t work but does.

Another USP of the brand is that all the ‘leatherwear’ is vegan and it’s some of the best quality you’ll find anywhere right now.

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You’ll have definitely spotted a Self-Portrait dress or two at many a wedding reception, but the Central Saint Martin’s alumni, Han Chong, offers so much more than pretty lace cut-outs and feminine shaped dresses. It’s worth checking out their knitwear too – this season the designer has created a riff on that classic Chanel-esque shape with textured boucle and Parisian style buttons and bows. And if you’re a fan of the oversized collar trend, check out the soft lilac sweater with contrasting white lace collar and black bow – paired with high-waist denim or a black mini, tights and flats, it will become a hard working piece in your winter wardrobe.

Evening wear really is what Self-Portrait has become known for but this festive season we’ll be hanging up our party dress in favour of the Embellished Off-The-Shoulder Stretch-Crepe Top. Piped with a glittering trim along the ruched sweetheart-neck, and cut off the shoulder with theatrical puffed sleeves, it will add a touch of disco and drama to your evenings out. Pair tuxedo pants for a cooler, more toned down vibe.

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REMAIN Birger Christensen

With the word “remain” in the name if makes sense that this is a brand creating keep forever pieces that will stand the test of time. CEO and Creative Director Denise Christensen says she draws influence from her own life, creating “sleek core pieces for a versatile, bold, and straightforward wardrobe.”

The execution showcases everything from cool leather (hello, rose coloured belted leather trench) to well-cut tailoring and off-duty tees. But it’s the denim Dahlia dress that’s caught our eye this season. Rendered in faded denim, shaped to a figure-hugging midi silhouette and topped with ‘80s-inflected puffed sleeves, it brings a whole new vibe to the understated denim dress.

Shop our picks below…

The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some of the products purchased through affiliate links.

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