From light display switch-ons to winter afternoon teas, Christmas has arrived in London this year with a bang. But one installation that’s hoping to steal the crown for the best dressed and delivered is the arrival of the world’s first Champagne forest.

Landing in the capital earlier this week, The Savoy raised their festivities to a whole new level thanks to the arrival of Reverie, a multi-sensory experience that’s hoping to unite fizz and Christmas lovers. 

Picture Jeremy Selwyn

The immersive concept is the brainchild of leading experiential architect, Meredith O’Shaughnessy, who has been inspired by the wonderful works of Art Deco illustrator Kay Nielsen – the mastermind behind the drawings created for Han Christian Andersen’s fairy tales. And this magical element and influence is definitely noticeable from the moment you step inside The Savoy’s Reverie. Immediately you’ll feel as though you’ve wandered into a wonderland, from the forest glade where books become nature and pages become fairies, to the hand-crafted shimmering moon boat.

Immediately you’ll feel as though you’ve wandered into a wonderland, from the forest glade with books become nature and pages become fairies, to the hand-crafted shimmering moon boat.

Magical moments can be found around every corner, including the stunning twinkling gold and silver trees that take centre stage, surrounded by presents and Champagne bottles. For those wanting to snap up the ultimate photo opportunity of the season, take a seat at the glistening moon boat, decorated with blue velveting seating and baubles lining the walkway.   

For the Champagne element, a rose-tinted world has been created to reflect Laurent-Perrier’s Cuvée Rosé in the front hall and immersive forest, while the intense deep blue shining from the starlit night sky in the Thames Foyer will shine a light on English sparkling wine Nyetimber’s 1086 Prestige Cuvée.

Let the magic of Christmas unfold with Champagne and fairy tales at The Savoy...

A specially created menu of cocktails will be available, from the Cassiopeia, built with Laurent-Perrier Champagne and edible gold dust, to the Orion, a twist on the Christmas classic eggnog served with stencilled cinnamon stars. 

The Savoy team have also designed a festive afternoon tea that’s sure to wow over both young and grown-up diners. Bitesize treats include white chocolate and morello cherry ganache snowflakes, and Christmas pastry parcels of roasted pear kelly and a caramel crémeux. The little ones can even decorate their own gingerbread too. 

Let the magic of Christmas unfold with Champagne and fairy tales at The Savoy. 


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