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Heineken has unveiled @wherenext, a revolutionary new digital experience part of the fully-integrated global campaign, ‘Cities of the World’. The Twitter-based @wherenext service aims to help consumers explore new experiences of their cities, using a brand new and innovative social tool.
Journalists are invited from 7pm, starting out in Soho, to go to wherever's the hottest place at the time. There will also be specialists at each location to offer insight into the idea and talk guests through some of the processes that allowed it to happen.
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