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We analysed 13 of Def Leppard's recent Instagram posts and here's what we found:
Over the last 30 days, @defleppard's Instagram activity was heavily focused on their ongoing tour, celebrating sold-out shows and thanking audiences across Europe. Eleven posts highlighted electrifying live performances in cities like Dortmund, Glasgow, Birmingham, Sheffield, Belfast, Manchester, Paris, Zurich, and London, as well as their appearance at @graspopmetalmeeting in Belgium.
The posts frequently featured band members including Joe Elliott, Phil Collen, Vivian Campbell, Rick Allen, and Rick Savage, often captured mid-performance. A notable post showcased Vivian Campbell's visit to Northern Ireland Hospice.
A consistently mentioned account was tour photographer @rsebastyan, credited in 11 posts. Fan engagement was also prominent, with one post featuring fans in band shirts receiving over 42,000 likes. Additionally, a #DLFashionFriday post showcased and tagged fan accounts: @ridewithamelie, @mistresscarriewaaf, @giglifm, and @liz.ashlea.redken.
We analysed 16 of Def Leppard's recent TikTok posts and here's what we found:
During the last 30 days, @defleppard has actively engaged its audience with a blend of tour highlights, nostalgic throwbacks, and behind-the-scenes content. A significant focus is on live performances, with several posts promoting DefLeppard.com/tour and showcasing concert energy. Ryan Sebastyan is a frequently mentioned creator, often capturing these tour moments, band workouts, and behind-the-scenes glimpses like a "rally day in Helsinki."
Historical content is prominent, celebrating "On This Day" anniversaries for classic releases such as "High 'N' Dry" and the chart-topping 1988 single "Love Bites." Iconic songs like "Photograph" and other 1983 "bangers" are consistently highlighted, reinforcing the band's enduring 80s legacy.
Key individuals featured include lead singer Joe Elliott and drummer Rick Allen. The collection also featured a collaboration with Nuno Bettencourt of @Extreme. The content consistently promotes the band's continued relevance and live presence, driving fan interaction around their classic rock sound.
Last updated: 19th July 2026
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