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Iron on Instagram

We analysed 11 of Iron Maiden's recent Instagram posts and here's what we found:

Over the last 30 days, @ironmaiden has maintained a highly active presence on Instagram, primarily focusing on promoting their upcoming "Run For Your Lives World Tour 2026" and related events. A significant portion of their posts, specifically 7 out of 11, were dedicated to tour announcements.

Key tour updates included:

• Announcing the final leg of the tour for Japan, Australia, and New Zealand.
• Adding extra shows in Brisbane and Auckland due to "phenomenal" or "overwhelming demand."
• Promoting general ticket sales for the Australia and New Zealand dates.
• Detailing a festival appearance at @louderthanlifefest, encouraging ticket purchases.
• Addressing an unfortunate rescheduling of their LA show due to venue restrictions.
• Generating excitement for the tour's start in Athens in 78 days.

Beyond the extensive tour promotion, the band also made a major announcement regarding "EddFest," a special 50th-anniversary celebration at Knebworth, UK, curated by their iconic mascot, Eddie.

In terms of personal engagement, @ironmaiden celebrated two of its legendary members' birthdays during this period. Happy birthday posts were shared for guitarist @AdrianSmith (on February 27th) and bassist @SteveHarris (on March 12th), with the latter receiving the highest number of likes among all analyzed posts (73,142 likes).

Frequently Mentioned People, Brands & Accounts:

• People: Besides the band members @AdrianSmith and @SteveHarris, the band's mascot, Eddie, is a constant visual and thematic presence across nearly all tour-related posts.
• Brands/Other Accounts: The band's tour partners and fellow musicians were prominently featured. @Megadeth was mentioned frequently (in 4 posts) as a "very special guest" for the Australia and New Zealand leg of the "Run For Your Lives World Tour." The @louderthanlifefest was tagged in relation to their festival performance. @LiveNation was mentioned in the context of the LA show rescheduling.

Iron on TikTok

We analysed 24 of Iron Maiden's recent Tiktok posts and here's what we found:

During the last 30 days, Iron Maiden's TikTok profile, @ironmaiden, has been highly active, engaging its 873,800 followers with a mix of tour announcements, documentary promotions, music video countdowns, and fan-centric content.

A significant portion of the posts, seven in total, focused on the "Run For Your Lives World Tour 2026". These announcements detailed tour dates in Japan (Yokohama), Australia (Adelaide, Melbourne, Sydney, Brisbane), New Zealand (Auckland), and mentioned special guests Megadeth. The tour also included a stop at the @LouderThanLife festival, which was promoted in detail. Several posts highlighted increased demand, leading to additional shows in Auckland and Brisbane.

Another key theme was the promotion of the new documentary, "IRON MAIDEN: BURNING AMBITION". Three posts unveiled the official film poster and provided updates, including insights into the creative process by artist Akirant. The documentary is set to feature interviews with notable figures like Javier Bardem, Lars Ulrich, and Chuck D.

The profile also continued its music video countdown, with five posts highlighting classic tracks. These included #15 #TheWickerMan, #14 #CanIPlayWithMadness, #13 #FearOfTheDark, #12 #FlightOfIcarus, and #11 #WastedYears.

Band members were celebrated, with dedicated birthday wishes for Adrian Smith and Steve Harris. Steve Harris was also mentioned in a post about bass lines. Vocalist Bruce Dickinson appeared in multiple music video countdown posts.

Fan engagement was strong, with the profile showcasing content from other creators. These included fan art from @ArtheriumArt, bass covers by @AndresDBassist and @emilnyqvistbass, a drumming cover by @JasonBettsII, and fan reactions from accounts like @SubwayTakes (featuring "Rob"), @Seppi, and @lea_atch.

Additionally, the profile cross-promoted the film "28 Years Later: Bone Temple" featuring Iron Maiden's song #TheNumberOfTheBeast, starring Ralph Fiennes and Jack OConnell, and tagging @28YearsLaterTheBoneTemple.

Overall, the past 30 days saw @ironmaiden focusing on major announcements (tour, film), celebrating band history and members, and actively engaging with its vibrant fan community by sharing user-generated content and highlighting connections to popular culture.