Industry: Entertainment/Music
Tags: Bands / Groups, Brit Award Winners, Grammy Award Winners, Music
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We analysed 16 of Iron Maiden's recent Instagram posts and here's what we found:
Over the last 30 days, @ironmaiden's Instagram activity heavily focused on their ongoing "Run For Your Lives World Tour." A significant majority of posts (13 out of 16) promoted or recapped live shows across North America, including New Jersey, Toronto, and Montréal. These posts featured concert photos, stage setups, and encouraged fan engagement.
The band also celebrated album anniversaries, notably the 40th anniversary of "Somewhere In Time" with a limited-edition vinyl and the announcement of a "50th Anniversary Studio Album Collection" featuring nine re-colored LPs. The 16th anniversary of "The Final Frontier" was also highlighted.
Frequent mentions of other accounts included @amazonmusic, which appeared in three posts promoting "ReDiscover Iron Maiden" and an exclusive tour playlist with commentary from Bruce. Collaborations for the tour included "Eddie's Dive Bar" with Lagunitas and "Fancards" for prize giveaways, promoted via @fancards_crew. Other people mentioned were @thepatcash, who attended a New Jersey show, and photographer @johnmcmurtrie666. The hashtag #RunForYourLivesWorldTour was consistently used across most posts.
We analysed 12 of Iron Maiden's recent TikTok posts and here's what we found:
Over the last 30 days, @ironmaiden's activity predominantly centered around their #RunForYourLivesWorldTour in North America. Posts extensively covered tour logistics, including kick-offs, specific dates in Toronto, Montr\u00e9al, and Harrison, NJ, alongside calls for fans to secure tickets via IronMaiden.com/Tour.
A significant portion of the content also promoted lead singer Bruce Dickinson's solo endeavors, highlighting his new "Change Of Heart" music video and the album "More Balls to Picasso," with direct mentions to his social media profile @BruceDickinson. Ryan Chang was frequently credited for capturing tour footage. Guitarist Adrian Smith also featured in a tour countdown post. Engagement with fans included interactive questions about show attendance and a playful "Total Eclipse" pun post.
Last updated: 10th September 2026
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