Industry: Beauty and makeup industry
Tags: Beauty, Bloggers / Vloggers, Entertainment, Fashion, LGBTQ, Stylists / Make-Up Artists
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We analysed 3 of James Charles's recent Instagram posts and here's what we found:
Over the last 30 days, @jamescharles has been highly active promoting his foray into music with the release of his new song, "LONELY." This track is consistently highlighted as the first single from his upcoming debut EP across posts from August 5th, 7th, and 13th, 2026. His activity includes announcing the song, providing pre-save links, and sharing behind-the-scenes content related to the music's visuals.
Several collaborators are frequently acknowledged for their contributions to this music venture. @ernnacost is a frequently mentioned profile, credited twice as the photographer for the visuals accompanying the "LONELY" single and its behind-the-scenes content. Other key team members credited include @harv, @felishafury, and @thealexvickery for their work on the song. Additionally, @igtrevor is mentioned for creative direction, @facegod__ for makeup, and @lenanash for styling. The overarching theme is the excitement surrounding his debut in the music industry.
We analysed 22 of James Charles's recent TikTok posts and here's what we found:
Over the last 30 days, James Charles's content prominently featured the launch of his new song, "Lonely." Multiple posts served as teasers, behind-the-scenes glimpses, and release announcements, culminating in a live performance. He frequently engaged with his audience through direct replies to comments, discussing topics from finding a new barber to dispelling lip-syncing rumors.
Other popular themes included personal updates, such as a significant hair transformation – from seeking advice for a new barber to revealing his fresh, shorter look. He also shared makeup content, including a Primark full-face review and butterfly makeup tutorials inspired by @SophiaSinot and @ZaraLarsson. James Charles also posted nostalgic throwbacks to iconic moments like his "Hi Sisters" era and a 2020 "On This Day" clip. Product reviews, notably of Crumbl dirty sodas and cookies, rounded out his diverse activity.
Frequently mentioned profiles include @NoahDavis, @SophiaSinot, @ZaraLarsson, and various collaborators for his music: @Harv, @FelishaFury, @AlexVickery, @ErnnaCost, @TREVOR, and @LENANASH. Brands like Primark, Coca-Cola, and Crumbl were also featured.
Visit James's X - Twitter page
Last updated: 14th August 2026
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