Content Creator
James Charles is an American beauty YouTuber, makeup artist, and entrepreneur recognized for his digital influence in the beauty industry and for challenging traditional gender norms.
His unparalleled global fanbase and proven ability to drive significant consumer engagement make him a highly valuable asset for commercial campaigns and strategic partnerships.
Last updated date: 16th October 2026
Industry: Digital & Social Media, Fashion & Beauty, Business & Entrepreneurship
Categories: Makeup Artist (Beauty), Content Creator, Internet Personality
Social: Instagram 18.6M | X - Twitter 6.6M | TikTok 39.2M
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To contact James Charles for endorsement or collaboration opportunities, you need to go through their official representation, such as their agent, manager, or publicist. The Handbook provides verified contact details for James Charles’s representatives, which can be accessed by starting a free trial of the platform.
James Charles is represented by professional agents and management teams who handle commercial enquiries, media requests, and partnerships. Representation details can change over time, which is why The Handbook maintains an up-to-date database of verified agent and publicist contact information for subscribers.
Yes, James Charles can be booked for campaigns, appearances, or events through their official representatives. Availability, fees, and requirements vary depending on the campaign. The Handbook helps streamline the outreach process by providing access to verified contacts, making it easier to submit proposals through official representatives.
James Charles may be available for brand campaigns or endorsement opportunities through their official representatives. All commercial enquiries, including brand partnerships, need to be handled by an agent or manager. The Handbook provides verified contact details to help brands and agencies explore potential collaborations in a professional way.
If James Charles isn’t the right fit for your campaign, The Handbook allows you to discover similar celebrities and influencers based on industry, audience, reach, and brand alignment. Using the platform’s search and filtering tools, you can identify alternative profiles that meet your campaign objectives.
The Handbook is a trusted platform used by marketers, agencies, and organisations to access verified celebrity and influencer contact details. Instead of relying on outdated or unverified sources, users can confidently connect with official representatives and manage outreach more efficiently by starting a free trial.
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James Charles has been associated with a range of brand partnerships and commercial campaigns throughout their career. These collaborations typically reflect brand fit, audience alignment, and reputation. The Handbook provides insight into known brand associations and allows marketers to discover similar celebrities for comparison and campaign planning.
Ensuring relevance is key to campaign success. This involves assessing James Charles’s public image, previous brand collaborations, and audience profile. The Handbook helps marketers assess audience fit and relevance by allowing them to filter and compare celebrities based on industry, reach, and audience profile.
Gifting a product is often used as an introduction, but it does not guarantee a post or endorsement. The most effective approach is to contact James Charles’s official representatives with a clear and personalised proposal. The Handbook outlines best practices for celebrity outreach to help brands improve their chances of success.
To request charitable support or a donation from James Charles, it’s important to align your cause with their known philanthropic interests. Requests should be made through official representatives and clearly explain how the charity’s mission aligns with the celebrity’s values. The Handbook helps organisations identify relevant causes and connect with official representatives by providing access to verified contact details via a free trial.
The Handbook database offers unparalleled insights on James Charles's social media activity including brand endorsements, affiliations, key topics and events attended.
We analysed 4 of James Charles's recent Instagram posts and here's what we found:
During the last 30 days, @jamescharles has been actively promoting new product launches and showcasing his makeup artistry. A significant theme is the launch of highlighters for his brand, @painted.co. Two posts specifically highlight this, with one post from September 5th announcing the launch of new highlighters by @painted.co next weekend, and another on September 12th declaring, "HIGHLIGHTERS ARE HERE! SHOP NOW AT PAINTED.CO".
Beyond product promotion, James Charles also engages his audience with personal content, such as a post on September 8th focusing on his personal aesthetic. He also leverages Instagram to drive traffic to his other platforms, as seen in his August 14th post which promotes a "Full video out on my YT channel now" comparing AI vs. Real Makeup. @painted.co is the most frequently mentioned brand, appearing directly in descriptions or as the subject of his posts.
Visit James Charles's Instagram Page
We analysed 15 of James Charles's recent TikTok posts and here's what we found:
During the last 30 days, James Charles's activity on TikTok showcases a vibrant mix of beauty content, brand promotion, and lifestyle updates, often infused with a touch of nostalgia.
His own makeup brand, @Painted, is a dominant theme, featured prominently in four posts. These include the exciting launch of new highlighters, exclusive live sales for early access, and a recreation of his iconic viral senior photo glow using @Painted's "Picture Day" shade.
Food and drink reviews also generated significant engagement, with three posts dedicated to Starbucks' new fall menu and a throwback review of the Unicorn Frappuccino. He also reviewed Crumbl cookies.
Nostalgia plays a key role, with content revisiting "better days," a comparison of his and @BrentRivera's decade-long social media presence, and a 2016 makeup tutorial.
Other posts cover personal moments, such as a "hereditary moment" with family, asking for date advice, a self-care message on loneliness, and a tease for an upcoming release "5150." His content consistently mixes product launches, reviews, and relatable personal insights, keeping his audience engaged across various topics.
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