Industry: Culinary industry
Tags: Bloggers / Vloggers, Chefs and Cooks, Emmy Award Winners, Entertainment, Food, Food Writers, MBE / OBE / CBE, Parents, Parents, Television Personalities, Television Presenters
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We analysed 11 of Jamie Oliver's recent Instagram posts and here's what we found:
Over the last 30 days, Jamie Oliver's social media activity prominently featured the launch and promotion of his new book, "BBQ: Easy Grilling, Big Flavour," which was mentioned in 6 posts. This included sneak peeks, release announcements, and behind-the-scenes content, often showcasing his family's involvement, specifically @joolsoliver and his children.
A key focus also included his ongoing advocacy for improved school food standards. One post highlighted this cause, tagging several political figures: @bridgetphillipsonmp, @obaileymp, @sharonhodgsonmp, and @wesstreeting.
Jamie also promoted his media appearances linked to his new book, appearing on @channel4 for "Jamie's Ultimate BBQ" and @bbctheoneshow. In addition to these main themes, he shared various recipes, such as speedy vegetarian dishes, classic jacket potato toppings, and a prawn cocktail. His content consistently highlights family, culinary versatility, and social campaigning.
We analysed 10 of Jamie Oliver's recent TikTok posts and here's what we found:
During the last 30 days, @jamieoliver's TikTok activity primarily centers on cooking, especially grilling, and promoting his new television series. A prominent theme is "Jamie's Ultimate BBQ," featured in 6 posts, showcasing recipes like chicken with pineapple, steak, and lamb.
The most frequently mentioned brand is @webereurope, appearing in 7 posts, highlighting various grills including the Weber Lumin. The new BBQ series is consistently promoted, broadcast on @channel4, which is mentioned in 6 posts. Other content includes a behind-the-scenes look at Georgian food and travel, with a partnership mention of @georgiatravel (2 posts). One post also promotes an episode of "Second Helpings" featuring @cmatbaby. @jamieoliver also used his platform to advocate for improved school dinners. Notably, 9 out of the 10 posts are clearly marked as 'AD', indicating sponsored or promotional content.
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Last updated: 15 May 2026
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