Industry: Fitness and health industry
Tags: Chefs and Cooks, Fitness, Food, Food Writers, Health & Fitness, Home, Lifestyle, Youtube
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We analysed 9 of Joe Wicks's recent Instagram posts and here's what we found:
Over the last 30 days, @thebodycoach has actively promoted health and fitness. Key highlights include the launch of his new cookbook, "Healthy Start," which featured his daughter Leni, and a free "Batch-cooking Recipes" ebook, emphasizing easier healthy eating.
Joe heavily featured content related to his @thebodycoach App, showcasing "Joe & Rosie's strength challenge" with his wife, Rosie Wicks, and highlighting positive user testimonials praising strength workouts and Lucy's yoga sessions, including menopause-specific programs.
Community engagement was a significant theme, with an announcement for an upcoming Schools Tour aiming to reach 10,000 kids, and his participation in a @parkrunuk event in Coventry. Other mentions included an inspiring quote by @writebychris and a congratulatory card from Fortnum & Mason for his book launch. His content consistently encourages accessible fitness, healthy eating, and the benefits of activities like walking.
Joe Wicks featured in: Joe Wicks Talks Fitness, Diet, Festivals And Being The Country’s Personal Trainer and 9 Wonderful Weekend Plans To Banish The Winter Blues
Last updated: 4th September 2026
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