Industry: Music industry
Tags: Bands / Groups, Grammy Award Winners, Music, NME Award Winners
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We analysed 22 of Metallica's recent Instagram posts and here's what we found:
Over the past 30 days, @metallica's activity prominently featured their ongoing #M72 World Tour across Europe, with record-breaking attendance in Poland and Bucharest. Many posts highlighted concert experiences and upcoming shows in Frankfurt, Zurich, and Berlin, often showcasing exclusive merchandise pop-up shops.
A significant focus was on their "ReLoad" album reissue, promoted with interactive campaigns like #GetTheReLoadOut and a logo generator. The band actively supported their @allwithinmyhandsfoundation, running #MonthOfGiving2026 initiatives and #BleedingMe blood drives in partnership with Red Cross in various cities.
Frequent mentions included photographers @brettmurrayphotography and @photosbyjeffyeager, and artists @jakub.jagoda.art, @banachkarol, and @beaucoupzer0 for concert posters. Support acts @gojiraofficial and @knockedloosehc were often tagged. Other brands mentioned were @furnacemfg for vinyl, @carhartt for charity matching, and @DunlopPicks (via hashtag).
We analysed 15 of metallica's recent TikTok posts and here's what we found:
Over the last 30 days, @metallica's TikTok activity has been highly engaging, primarily driven by their "Get The ReLoad Out!" fan cover contest. This initiative features songs like "Bad Seed," "Better Than You," and "The Memory Remains," encouraging diverse interpretations and announcing winners such as Heath E.
Another major focus was the #M72Athens Pop-Up Shop and concert, promoting exclusive merchandise, vinyl, posters, and co-branded products with @yeti. The band also highlighted the Remastered Deluxe Box Set of "ReLoad," notably featuring an unboxing video with former bassist Jason Newsted on their YouTube channel.
Many posts commemorated anniversaries of past video releases, including "Shadows Follow," "You Must Burn!", "Chasing Light," "Too Far Gone?", "Inamorata," and "I Disappear." Additionally, they celebrated the "72 Seasons" anniversary, making a full video available on their YouTube "Lost & Found" series. YouTube is a frequently mentioned platform for extended content and contest entries.
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Last updated: 21 May 2026
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