Industry: Music industry
Tags: Bands / Groups, Grammy Award Winners, Music, NME Award Winners
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We analysed 19 of Metallica's recent Instagram posts and here's what we found: Over the last 30 days, @metallica's social media activity centered heavily around their #M72WorldTour. Key highlights include concluding the Europe/UK leg, with gratitude extended to supporting acts like @knockedloosehc, @gojiraofficial, @panteraofficial, and @avatarmetal. London shows received extensive coverage, featuring concert posters by @lukepreeceart and @puiscalzada, and event photography by @brettmurrayphotography and @photosbyjeffyeager.
A major focus was the "ReLoad" Remastered album release and the ongoing #GetTheReLoadOut fan cover contest, encouraging submissions for tracks like "Slither," "Where the Wild Things Are," and "Devil's Dance." Tributes to Ozzy Osbourne were frequent, including a "Happy Ozzy Day" post and a backstage photo with Sharon Osbourne. @metallica also engaged fans by requesting photos for projection at future @spherevegas shows and promoting their Official Discord and Forums. @nugsnet was highlighted for concert streaming.
We analysed 16 of metallica's recent TikTok posts and here's what we found: @metallica's recent activity heavily promotes their ongoing #M72 World Tour, featuring live performance highlights from London, Budapest, and Dublin. Posts prominently showcase band members like James Hetfield, Lars Ulrich, and Robert Trujillo in action, with direct quotes from song lyrics such as "Ash to ash...", "So close no matter how far...", and "Ending is near...".
A significant portion of content revolves around the #GetTheReLoadOut fan cover contest. Recent winners include David C. ("Old Man Beardylocks") and @piper.ally for "Low Man's Lyric," and Ibrahim & Özlem B. and @miguel.epardo for "The Unforgiven II." Fans are encouraged to submit covers for "Prince Charming," "Slither," and "Where the Wild Things Are."
Additionally, James Hetfield is featured discussing the impact of Di'Anno-era @ironmaiden in the documentary "DI'ANNO: IRON MAIDEN'S LOST SINGER." The profile maintains strong engagement, evident from likes and clear calls-to-action for fans. The content successfully balances tour promotion with fan participation initiatives.
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Last updated: 23rd July 2026
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