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Boom

Boom (Influencer)


Industry: Social media marketing

Tags: Music

Reach: 14,111
Engagement: 6.77%
Tracked: Instagram

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The rise of social media has sparked the phenomenon of influencers, individuals who have amassed a significant following and hold the power to shape trends and influence consumer behavior. Influencers have become key players in various industries, including fashion, beauty, and fitness, as brands recognize the value of their reach and engagement. These individuals, armed with an authentic voice and relatable content, have the ability to connect with their followers on a personal level, fostering trust and loyalty. With the influencer market continually growing, brands have recognized the immense potential in partnering with these individuals to expand their reach and tap into new customer bases. As the influencer boom continues to evolve, we can expect to see their impact extend beyond the realm of advertising and marketing, as they carve out their space as opinion leaders and tastemakers in an ever-connected digital world.

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Last updated: 30th July 2025


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“If you're not linking your business to celebrities and influencers, you're ignoring the most significant trend in marketing, advertising and social media of all time.”
Elly Stancliffe
CEO of The Handbook
74% of customers
use social media to
make purchase
decisions
Businesses
earn an
Avg. of £6 for every £1 spent
on influencer
marketing
34% of brands say
that finding the
right influencers
is the biggest
challenge
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"We cannot recommend The Handbook Celebrity and What’s On service more. It’s easy to navigate and full of detail – it has revolutionised the way we work."

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Goodley Bullen PR

OK! Magazine

"The Handbook is an excellent resource for those wanting to contact Celebrities and get the low down on the top events in town."

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Daily Mail Online

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Benefit Cosmetics

"Loving it, it's such an amazing platform."

Annie Harrison, Senior PR & Influence Manager
Benefit Cosmetics