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Emily Schuman

Emily Schuman (Fashion influencer)


Industry: Fashion & Lifestyle

Tags: Authors, Bloggers / Vloggers, Lifestyle

Reach: 545,649
Engagement: 1.29%
Tracked: Instagram

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Emily Schuman is a well-known influencer in the fashion and lifestyle industry, making a significant impact as an author. With her popular blog “Cupcakes and Cashmere,” Schuman has built a recognizable brand where she shares her expertise in fashion, beauty, and interior design. As an author, Schuman has published multiple books, including the New York Times bestseller “Cupcakes and Cashmere: A Guide for Defining Your Style, Reinventing Your Space, and Entertaining with Ease.” Her writing showcases her keen eye for aesthetic appeal and offers practical advice and inspiration to her readers. Schuman’s success as both an influencer and author exemplifies her skill in curating content that resonates with her audience and establishes her as a respected figure in the fashion and lifestyle world.

Emily Schuman, a renowned Fashion & Lifestyle Influencer, has been a part of several key marketing campaigns that have significantly impacted the industry. One of her most notable collaborations was with luxury brand Tory Burch, where she created stunning content showcasing their latest collections and accessories. Emily has also worked with iconic beauty brands such as Sephora and Estee Lauder, promoting their products to her dedicated audience. She is highly active on social media platforms such as Instagram, where she has a massive following of over 1 million followers who look to her for fashion inspiration, beauty tips, and lifestyle advice. Emily’s impeccable taste and authentic voice have cemented her as a trusted influencer in the fashion industry, making her a sought-after partner for brands looking to reach a wider audience.

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Emily Schuman featured in: Why Customised Gifting is a Game Changer in Influencer Marketing 

Emily Schuman's Contacts

Last updated: 9th August 2025

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“If you're not linking your business to celebrities and influencers, you're ignoring the most significant trend in marketing, advertising and social media of all time.”
Elly Stancliffe
CEO of The Handbook
74% of customers
use social media to
make purchase
decisions
Businesses
earn an
Avg. of £6 for every £1 spent
on influencer
marketing
34% of brands say
that finding the
right influencers
is the biggest
challenge
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