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Oti Mabuse

Oti Mabuse (Dancer)


Industry: Entertainment and media

Tags: African-American / Black, Dancer / Choreographer, Entertainment, Television Personalities

Reach: 811,991
Engagement: 1.2%

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Oti Mabuse is a prominent African-American dancer and choreographer who has gained immense recognition as a television personality. Known for her incredible talent and vibrant personality, Mabuse has risen to fame through her appearances on popular dance shows, most notably as a professional dancer on “Strictly Come Dancing.” With her exceptional skills and captivating performances, she has become a beloved figure in the entertainment industry, inspiring aspiring dancers and captivating audiences around the world.

Oti Mabuse, the talented dancer and choreographer, has not only left a mark on the dance floor but also in the world of entertainment and media as an influencer. With her captivating personality and extraordinary dance skills, Mabuse has been a part of several key marketing campaigns that have propelled her career to new heights. As the winner of Strictly Come Dancing in 2019 and a judge on the show, she has been involved in campaigns promoting the iconic dance series, captivating audiences with her energy and passion for dance. Additionally, Mabuse has partnered with renowned brands such as Adidas and Coca-Cola, showcasing her incredible talent and promoting their products to her extensive fan base. With a substantial following on various social media platforms, including Instagram, where she has over 1 million followers, she actively engages with her fans, sharing behind-the-scenes glimpses into her life and career while promoting her collaborations and upcoming projects. Mabuse’s influence as an entertainment and media influencer continues to grow, as she establishes herself as a powerful force in the industry.

Oti Mabuse's recent social media activity

Oti on Instagram

We analysed 3 of Oti Mabuse's recent Instagram posts and here's what we found:

Over the last 30 days, @otimabuse has shared diverse aspects of her life. She notably celebrated attending the @olivierawards, showcasing a glamorous red carpet look. For this event, she frequently mentioned her glam dream team, including @thomothestylist, @paulinebriscoe, and @dionnethomas.hmua. She also tagged several fashion and accessory brands like @mvcouturelondon, @sophiawebster, @anabelachan, @vickisarge, @benedettabruzziches, and @hiltonlondonpaddington for her preparations.

Her social media activity also included sharing insights from a personal trip to Iceland, highlighting moments of recovery and enjoying nature. Additionally, @otimabuse posted a heartfelt reflection on taking a break from social media to reconnect with her family in South Africa. This post emphasized themes of self-care, family joy (including her daughter), and mentioned her book "Slow Burn." While specific accounts were primarily featured in the context of the Olivier Awards, the overarching activity highlighted a balance of professional engagements, personal travel, and family-focused well-being.

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Oti Mabuse's Contacts

Last updated: 16th September 2026

Alex Fisher Agent at M&C Saatchi Talent
Sophie Jones Commercial Agent at Huxley
Laura Sinclair Head of Entertainment at Dawbell PR
Katie Lydon Managing Director at M&C Saatchi Talent

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“If you're not linking your business to celebrities and influencers, you're ignoring the most significant trend in marketing, advertising and social media of all time.”
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74% of customers
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right influencers
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