18 Celeb-Owned Makeup Brands That Are Actually Worth The Hype

By Megan O'Reilly | 27th February 2024

Celebrities are often surrounded by a team of beauty experts, so it’s not a huge surprise when they go out and start their very own makeup ranges (which nicely complement the handful of A-list-owned skincare lines too). From eyeliners and mascaras to lipsticks and highlighters, here are a few of our favourite celebrity makeup brands.

1. Haus Laboratories by Lady Gaga

Vegan-free, cruelty-free and it’s got Lady Gaga’s face on it. Haus Laboratories is the Queen of Pop’s own signature beauty brand. It offers a complete collection of bold lip, eye and cheek formulas, so that fans can play, experiment and create endless iconic looks. Just like their favourite singer.

Website: www.hauslabs.com

2. Kora Organics by Miranda Kerr

The one that was a Victoria’s Secret Angel. Then the one that was married to Orlando Bloom. And now doesn’t do either. But she’s a wellness and beauty guru now, so hey! Her Kora Organics line allows consumers to get a look in on some of that A-lister wisdom, as they bottle natural, vegan and cruelty-free ingredients to create fancy looking skincare that’s natural and soft.

Website: www.koraorganics.com

3. Victoria Beckham Beauty by Victoria Beckham

Victoria Beckham has it all doesn’t she? She looks great, has four great children, a hot husband, a fashion line, used to be the singer of a band, and also has her own beauty brand. Is there anything she can’t do? Like the cereal box game? Probably not. Anyway, her beauty line arrived in 2019 and includes lots of lovely things, like VB’s signature Smoky Eye Collection, which will have you looking hot to trot on an evening out.

Website: www.victoriabeckhambeauty.com

Is there anything Victoria Beckham can't do? Like the cereal box game?

Want to age gracefully like JLo? Well, these make-up sticks aren't going to help, but you can always try. 

6. Kylie Cosmetics by Kylie Jenner

The queen of all things lip, Kylie’s cosmetic brand just keeps growing since it’s launch back in 2015. Now including much more than just her best-selling lip kits, Kylie Cosmetics includes skincare line, and a bay care line.

For all of us dying to try her coveted pout this side of the Atlantic, Kylie Cosmetics is stocked in selected Boots stores across the UK and Ireland.

Website: www.kyliecosmetics.com

7. Drew Barrymore: Flower Beauty

You can’t get more fresh-faced than Drew Barrymore.  Her girl-next-door look is a hard one to replicate, but thanks to Flower Beauty we are giving it our best shot. They pride themselves on being a creative and fun brand, completely cruelty-free and aimed at those who want to be playful with their looks. We love their Watercolour Eye Tint- easy and glowy eyeshadow is always a win.

Website: www.flowerbeauty.com

Trinny Woodall Press images 2019

On the Trinny London website you can complete their Match 2 Me section, and get a tailored makeup look just for you.

8. Trinny Woodall: Trinny London

Trinny London know exactly what they’re doing when it comes to the makeup game. With a background in marketing and TV, it’s clear that Trinny’s ethos is one she emphasises in her beauty brand. The best bit? On the Trinny London website you can complete their Match 2 Me section, and get a tailored makeup look for you. No more guessing!

Website:  www.trinnylondon.com

9. Goop by Gwyneth Paltrow

Ah, Gwyenth. With her iconic vagina candles and products like the Goopglow Microderm Exfoliator, it’s clear that the actress-turned-lifestyle mogul is here to stay. It’s almost impossible to spot any wrinkles on Gwyneth, and we’d like to think this is thanks to her glowy beauty products, but it might just be the California sunshine. Either way, we’ll be adding them straight to our basket!

Website: www.goop.com

10. Honest by Jessica Alba

Jessica Alba will always be Honey Daniels to us, but it’s obvious her skills branch far from just acting and dancing. In 2011 she founded The Honest Company, who aim to provide a one-stop-shop for clean and sustainable products. Our fave has to be their Extreme Length Mascara + Primer.

Website: www.honest.com

11. Rosie Inc by Rosie-Huntington Whiteley

Rosie has made her mark across the fashion world, and it’s no surprise that she’s now ventured into all things beauty. Her crisp and clean style is reflected in her products- the perfect addition to your vanity table.

Website: www.rosieinc.com

12. Fenty Beauty

Who runs the world? Probably Rihanna. Expanding on her Fenty brand, Fenty Beauty has quickly become a staple in many makeup brands.

Praised for her diverse shades, her beauty products range from long-lasting concealers, to bronzing sticks and even a skincare range.

Website: www.fentybeauty.com

13. Florence By Mills

Stranger Things star Millie Bobby Brown has embraced her love for all things beauty in her brand Florence By Mills. Think of a sophisticated but fun brand, with cute purple packaging and bright colours.

Her skincare range stems off from this; our favourite is the Hit Reset Moisturising Mask Pearls.

Website: www.florencebymills.com

14. Pleasing

Who doesn’t love Harry Styles? The man of the moment has not only ventured into acting, but has also launched a unisex makeup brand.

The ‘life’ brand has begun with a limited product range- the first drop consists of four polishes, an eye and lip serum, and a face serum- but we’re sure to see some new collections come out in the next few months.

Website: www.pleasing.com


Who doesn't love Harry Styles?

15. About-Face

Bright colourful makeup and Halsey go hand in hand. Vegan and clean products along with Haley’s signature fun looks makes for the perfect makeup brand for 2022.

Best to try? The Matte Fluid Eye Paint, which gives super pigmented colour in one easy sweep.

Website: www.aboutface.com

16. Rare Beauty

Disney star-turned-international-sensation Selena Gomez proves that she is both versatile and multi-talented. From a 48-shade foundation range to dewy highlighters, Rare Beauty shows that we don’t have to be obsessed with hiding our flaws.

Our fave? Their Stay Vulnerable Melting Blush is to die for!

Website: www.rarebeauty.com




17. R.E.M Beauty

Who hasn’t heard of Ariana Grande? The stunning songstress expands beyond her musical talents to journey into the beauty world. Her brand, R.E.M Beauty, is known for its sleek packaging and 60s aesthetic.

Amongst their impressive product range, the Sweetener Concealer is a definite must-have!

Website: www.rembeauty.com

18. GXVE

Gwen Stefani is not only known for her music, but for her iconic makeup looks as well. So it comes as no surprise to us that she’s launched her own makeup line, GXVE, giving you bold colours with unimaginable colour pay off.

Our fave? Shop their Longwear Vinyl Liquid Lipstick for that signature Gwen Stefani red lip.

Website: www.gxvvebeauty.com

A few products to get you red carpet ready…

The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some products purchased through affiliate links.

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