How do you get your alcoholic product to go viral? You can opt for smart marketing, a la Whispering Angel, which promoted itself to a 65% market share according to Forbes, to the ire of wine experts and enthusiasts desperately trying to spread the word that other rosés were available. Or you can be like Guinness, in which a centuries-long commitment to quality control and cultural iconography has led to the perennial old-man pint becoming the beer of choice among those under thirty. Or, you can just put an image of a chicken on the front of your bottle. La […]