The Fashion & Beauty Influencer You Should Be Following
Meet Aaliyah Jay @aaliyahjay: your go-to guru for all things beauty, fashion, and lifestyle. With almost 4 million fans across various social platforms and a decade-long journey as a digital creator, she’s the OG “IT girl” in the game.
From jaw-dropping makeup looks to cutting-edge fashion, Aaliyah’s authenticity shines through, making her a beacon of inspiration. And she’s not just a content creator – she’s also the brains behind the jewellery brand Karen and Rita.
Whether she’s serving up killer makeup tutorials or dropping knowledge bombs on fashion history, Aaliyah’s passion knows no bounds. Here, she reveals her beauty and style secrets which ensure she’s always looking so damn good….
Looking to scale your business through influencer marketing, go here
What is your first beauty memory?
My first beauty memory would be playing in my mum’s Lancôme makeup when I was eight years old. I would wear her red lipstick around the house.
What’s the secret to your success across all your social media platforms?
I would say that my success came from being myself. I was able to be vulnerable and relatable by telling my crazy stories while doing my makeup. A lot of people loved it and related to it.
When you’re constantly inundated with products, how do you choose which ones to speak about on your socials?
I post and speak about what I like and believe in. I usually try products for a two-week span and if I like the product, I post about it publicly on my social platforms.
What’s on your beauty repeat buy list?
Laura Mercier Setting Powder and the Fenty Gloss Balm.
What are your makeup bag heroes?
A moisturiser is a must always, and a lip mask is followed right after.
Have you got a signature scent?
Yes, Burberry Weekend. I wear it non-stop, from day to night!
What is your beauty golden rule?
Take off your makeup before going to bed, ALWAYS!
You go from coils to waves to glossy straight locks. How do you do it?
Wigs! I wear a lot of wigs that allow me to change my hair daily and allow me to protect my natural hair. I get to be a fashionista while also protecting and taking care of my natural locks. I also love using the Tresemmé Extra Hold Hair Spray and the Drybar Curling Iron to achieve my voluminous curls.
What’s the product every party girl needs in her clutch bag?
A makeup brush with leftover powder on it. This will help you to do extra touch-ups without having to take your entire makeup bag outside.
How many pairs of shoes do you own?
Too many to count!
Name the one product not to leave home without before a night on the town?
Your lip gloss, lip liner, and lipstick. Basically, your perfect lip combo!
Which other content creators do you follow and why?
I follow Jasmine Tookes because I love her style. She seems like a breath of fresh air.
What’s your biggest fashion faux pas?
My biggest fashion faux pas is wearing a dress past the knee with a shoe that doesn’t have an ankle strap.
And lastly, if you need to save just one item of clothing from a burning house, what would it be and why?
My Hermes Birkin bag. I’d then sell it and put the money towards a new house.
The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some products purchased through affiliate links.