Finding genuinely great beauty products at affordable price points is no mean feat – trust us when we say we’ve tried them all – but there is one brand we return to time and time again and have recommended on countless occasions. Enter e.l.f., the beauty brand breaking the mould when it comes to performance vs price point.

In partnership with e.l.f.

From dewy foundations to highly-pigmented eyeshadow palettes (for £4 no less) and setting sprays that have gone viral to a new ingenious SPF on a stick, they offer some of the best beauty buys under £20.

Think premium, innovative products at OMG price points.

The range covers everything you need in your skincare and makeup arsenal. Think premium, innovative products at OMG price points. Case in point: a bona fide brilliant foundation for just £8, lip oils that rival those three times the price, and concealers that have become a non-negotiable in our makeup bags for under a tenner.

Then there’s the cult status Power Grip Primer which makeup artists swear by for a flawless base, and the hydrating moisturiser that’ll bring your skin back from the brink post-winter.

Everything is also cruelty-free and vegan, with cute packaging and brilliant mini sizes that fit into the smallest of clutch bags. In short, it’s all just e.l.f.ing brilliant.

Scroll to find out which e.l.f. products we love the most.

There’s the cult status Power Grip Primer which makeup artists swear by for a flawless base, and the hydrating moisturiser that’ll bring your skin back from the brink post-winter

Our favourite bestsellers under £20

With summer around the corner, chances are you’re looking to add a glowy dimension to your complexion, and these bronzing drops are cult status among beauty editors for a reason.

We challenge you to find a better lip oil under £10. Perfect for achieving glossy, glass-skin lips without the stickiness, this oil is packed with a blend of lip-loving squalane, apricot oil, avo oil, jojoba oil and pomegranate oil in a range of natural sheer-wash shades.

We challenge you to find a better lip oil under £1o .

e.l.f.’s contour and concealer sticks are unmatched for easy application. The Camo Liquid Bronzer & Contour is intensely pigmented to create a long-lasting, sculpted yet natural look, and there’s a good reason their concealer products have gone viral.

Our biggest concern with face SPFs is texture. More often than not, they can feel tacky or greasy, preventing a smooth base for application. Not this one. Brand new to the e.l.f. range, this ingenious SPF stick glides on effortlessly, offers SPF 50 sun protection and works on all skin tones. Plus, if you’re sick of carrying around bulking sun creams, this is for you.

Small in size but big in impact, this bite-sized eyeshadow palette is perfect for creating a natural smokey eye and then building up for something more glamorous come evening. Choose from 10 colourways in a mix of matte and shimmery shades that blend like an absolute dream.

Beauty bag heroes

This satin finish foundation offers premium brand quality for less than a tenner.

Skincare MVPs

The Holy Hydration Moisturiser is a saving grace for dull, dry skin.

Shop the full e.l.f. Cosmetics range at elfcosmetics.co.uk


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