The New Game Changing Mascaras To Know Now
We strongly believe there’s always room for one more mascara in your life. The pinnacle of our make-up bags and often the one product we refuse to leave home without wearing. We rely on our mascara daily, so getting it right is crucial to not only looking good but feeling good. We’ve been combing our lashes in the latest game-changing formulas to reveal the best mascaras for 2024 that are worthy of a place in your make-up arsenal…
The top mascaras for 2024
This is a clean, buildable formula that effortlessly creates a full look that lasts. It’s always a plus when the smudge-proof formula is easily removed with your regular cleanser – no harsh rubbing needed at all. Perfection in a tube, this mascara makes lashes look more intense and defined and doesn’t clump when applied.
This mascara has a secret weapon: a unique, double-sided curved brush designed to separate, lift, and curl each lash for a dramatic, eye-opening effect. The shorter bristles grab onto the formula for intense volume, while the longer bristles work their magic, separating and defining each lash for maximum lift. Plus, the smudge and flake-resistant formula ensures your curled masterpiece stays put all day long, no touch-ups needed. We highly recommend checking out this out in the colour brown.
This formula is taking the beauty world by storm, promising volume, length, and wow effect. The Rebel XL has a clump-free application that allows you to customise your look for any event. Want drama? Pile on the coats. Just a touch of definition? A single swipe is all you need. The best part is that this formula won’t smudge or fade, letting you flaunt those lashes all day long.
TikTok’s favourite mascara just amped up the volume (quite literally) with this new waterproof version of the original viral sensation. In perfect time for weepy hay fever eyes and sunlounger living, this new formula has Drench-Defense Technology that helps to wrap the mascara around each individual lash to repel water for 24 Hours, without a single smudge in sight!
Get ready to take you mascara up a notch with this mega-pumping lifting mascara that adds weight without feeling heavy on lashes and minus the clump! RiRi, the founding goddess claims, “the brush is so precise that you can get into every little lash to create different looks.” We expect this to be a sell-out. Run, don’t walk!
Punching way above its weight, part of the existing Telescopic collection known for its lengthening capabilities, this mascara will give you long, fluttery lashes that you always dreamt of, but never thought possible, until now! Great value for your money.
Launching later this month is Kylie Cosmetics’ first-ever mascara (you heard it here first!) According to founder Kylie Jenner, “this is the only mascara I’ve been wearing now for over a year, and I haven’t needed extensions or false lashes to get a beautiful full lash look.” This clean and vegan formula, provides instant volume, lengthens, and holds curls. Like everything from the range, we expect it be a sell-out, so get on the waiting list now!
Fancy something a little bit different? Trust Chanel to create a beautiful fiery, red-coloured mascara (officially known as Rouge Grenat) shade of the new Noir Allure mascara, designed to coat the lashes, as the finishing touch on a bold red smokey eye. If that’s a little too OTT for you, apply to the tips of the lashes and pair with a touch of black for an iconic two-tone look. Don’t knock it until you’ve tried.
Not essentially a mascara, but still deserving a place on this list. If you’re active on TikTok you will know about the phenomenal billion views that the original Sky High mascara has received. This tinted primer is part of the same family, designed to be worn underneath mascara to give lashes extra va-va-voom. But unlike most lash primers, this is tinted, so when it’s worn alone it gives a beautiful natural finish.
If you sit somewhere in the middle of wanting a little something on lashes but nothing too full-on, this will soon become your best friend. More a tint than a mascara, very subtle in colour yet hardworking in its staying power and formula. It’s soft, natural and adds just the right amount of colour. Particularly great on days when you don’t want to leave home without mascara but you’re only heading to the gym.
Already going viral, this innovative mascara is like no other. A genius formula packed with natural ingredients that activate and stimulate the lash hair follicles increasing growth, all whilst you wear it like a normal mascara – enhancing the appearance of your lashes whilst also increasing lash growth and volume. A double whammy!
If you’ve never tried a tubing mascara, you’re missing out. It’s the quick-fire way to get smudge free results. This black/brown-coloured formula is packed with polymers that add volume and length without feeling heavy on the eyes, while a cocktail of coconut oil, castor oil and waxes keep lashes nourished and moisturised.
A cult classic, this mascara will always be a holy grail product. The wand enables you to create different lash looks from dramatic, slicked or fluffy depending on how you use it. The waterproof, buildable formula and the curve in the wand combined with the perfect drying time guarantees your lashes to look visibly longer and stay curled all day long with no running/streaking.
Loved this best mascaras for 2024 piece, check out the Best Mascaras For Longer Fuller Lashes
The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some products purchased through affiliate links.
