Brows & Beyond: Blink Brow Bar’s Founder Vanita Parti’s Guide To Beauty Perfection
Meet Vanita Parti MBE, the queen of brows and founder of Blink Brow Bar, who’s redefined the beauty landscape with her iconic brow empire. Known for bringing the ancient art of threading to the UK with her first walk-in brow bar in 2004, Vanita has transformed countless faces and made flawless brows a must-have.
In this exclusive chat, she’s sharing her beauty wisdom—from insider tips on perfecting your arches to the skincare must-haves she swears by. With her infectious energy and serious brow know-how, Vanita’s here to inspire and empower, and she just might get you rethinking your own brow game. Grab your favourite brow pencil and read on—you’ll want to take notes.
What beauty advice would you give your twenty-year old self?
I wish I had celebrated just being young and not worrying so much. Everything looks good on a youthful face – it’s a time to experiment and not worry what others think. Just keep brows sacred!
Everything looks good on a youthful face – it’s a time to experiment and not worry what others think.
What’s the best piece of beauty advice you’ve ever received?
My mother taught me to frequently oil my hair and my brows, which I do to this very day.
Which celebrity, in your opinion, has the best brows in the business?
My brow heroines are Elizabeth Taylor and Audrey Hepburn. Shaped perfectly, dark, and balanced. Current faves are actresses Lily Collins, Jennifer Connelly, and Priyanka Chopra.
My brow heroines are Elizabeth Taylor and Audrey Hepburn.
Best tip for growing out your eyebrows?
Leave them and deal with the parameters. Brow mapping is a good idea. Take a pencil to the bridge of your nose and point upwards – this is where your brow begins. Swivel the pencil to your iris – this is where the arch should fall. Swivel the pencil to the end of your brow and this is where the tail of the brow should end.
Brow mapping is a good idea.
Which beauty trend are you currently obsessed with? And why?
Glass Skin, because it leaves a natural understated glow.
If you could only use three skincare products for the rest of your life, what would they be?
What’s your secret for looking fresh after a long flight?
BBB London Brow and Eye Mask – It’s packed with coconut and rose for calming, nourishing, and caffeine for a burst of eye energy, which everyone needs post flight.
Do you have a guilty-pleasure beauty product you keep repurchasing?
Aesop Rose Body Wash – it smells so good but it’s over so fast (sad face!)
What’s the last beauty product you recommended to a friend?
Skin Rocks Retinoid by the skincare guru Caroline Hirons.
Do you have a signature scent?
I wear Chloe, this scent is a throwback to when I had young children, and they won’t let me switch the scent as it reminds them of their childhood.
What’s one beauty tip you swear by? And why?
Pinching brows – it sounds crazy, but it works. It widens the eyes, calms the mind and is nourishing for brows.
What’s the most unconventional beauty tip you’ve tried—and did it work?
Using tinted brow gel to cover my grey hairs on my head. And yes, it works!
How do you unwind and pamper yourself after a busy day?
I run a bath with Susanne Kaufmann bath oils, light the BBB sandalwood London candle and play calming music to wind down.
Are there any beauty products you always keep in your bag?
Lip salve – Tatcha is my go-to. Cover up concealer – Laura Mercier, always. Clear Brow Gloss – BBB of course. Lipstick – Lisa Eldridge for flattering shades that stay put.
What’s your favourite way to switch up your look when you’re bored with your routine?
I like a bold eyeshadow or lipstick. It takes me back to the 80’s when we were much braver with our looks. I love adding some bold colour to my eyes or a punch to my lips. Everyone is a little understated now.
I love adding some bold colour to my eyes or a punch to my lips.
What’s your ultimate skincare splurge—and is it worth it?
Omorovicza facial in London’s South Audley Street – it’s a relatively new spa but I’ve quickly become obsessed. These facials really do challenge gravity and deliver a sculpted look.
If you could raid one celebrity’s makeup bag, whose would it be? And why?
The actress Priyanka Chopra, so that I get the right shade match, but Nicole Kidman’s for whatever magical potion she uses that makes her look so fabulous.
What’s one piece of beauty advice you wish you’d learned sooner?
Experiment and enjoy your youthful beauty. But there’s one exception – the brows!
What beauty product or hack instantly makes you feel more confident?
Highlighting under my brows with stick concealer to lift everything. It’s simple, quick, and really works.
What’s your top beauty hack for getting ready in a rush?
Dry shampoo. An instant spruce in desperate times that does wonders in seconds.
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