This Iconic Brand Has Just Lauched A Collection Celebrating London Style

When you think of London, you think of that iconic skyline, its rich cultural history and – most importantly – impeccable style. As one of the four fashion capitals, London is synonymous with timeless heritage with an edgy, rebellious edge. It’s unapologetically cool, and if there’s one brand that represents it perfectly, it’s Burberry.

In Partnership With Burberry

To launch the iconic brand’s AW25 collection – which also ties in with the start of London Fashion Week – Burberry have released a glorious film and portrait series, titled Back to the City, which captures the sights, sounds and people of the capital, all aboard the top deck of a red London bus, no less.

model on top deck of London bus wearing trench style skirt and knit for Bubrerry campaign

As always, Burberry has brought together an incredible line-up of tastemakers to front the campaign. Including musician Jimothy Lacoste, who created the accompanying soundtrack exclusively for Burberry; TikTok’s Bus Aunty, Bemi Orojuogun, who – in a rather charming 360 moment – became an internet sensation after posting videos of herself posing with London’s red double-decker buses; and models Nora Attal, Rubuen Bilan-Carroll and Libby Bennett.

Burberry has brought together an incredible line-up of tastemakers to front the campaign,

It’s not just the faces in the campaign who are recognisable, but the landmarks too. The gorgeous campaign is somewhat of a love letter to London, taking you through a bus route from the National Gallery to the London Eye and Trafalgar Square.

The collection itself is one of our favourites to date, with the clear heritage Burberry aesthetic running throughout, but with some cool new updates. We love the floaty capes that add a bit of drama to everyday, as well as an array of stunning winter coats, from the classic trench to cool bombers and vampy leather pieces.

Tailoring plays a key part in the collection too, with beautiful fluid silk blouses tucked into wide-leg tartan trousers – chic and cool in equal measure.

And if you’re in the market to invest in some luxe accessories, we’ve bookmarked the wear-with-everything Cadet loafers and the butter-soft Clip Messenger Bag. One to add to the Christmas wish list for sure.