This Much-Loved Brand Arrives On The High Street
Loved for their charming prints, vintage-inspired aesthetic and covetable accessories, Cath Kidston arrives on the London high street after a brief hiatus. Opening Cath Kidston‘s only store in the UK at the highstreet, Westfield London in Shepherd’s Bush, the shop is a must-visit destination for festive PJs, sweet childrenswear, on-trend interiors and a wealth of crowd-pleasing stocking fillers. Here’s everything you need to know…
In Partnership With Cath Kidston
Behind the brand…
The iconic British brand needs little introduction. It has long been loved for its coquettish prints, vintage-inspired, and joyful mood that brings something fun and something a little different to everyday items. For over 30 years, the collections have spanned womenswear, accessories, stationery, kidswear, wallpapers, and more, having started out as a modest boutique in London’s Notting Hill. It has since become one of the UK’s most recognisable brands, thanks to its strong signature style, especially its pretty floral prints – hands up who’s owned something enveloped in their classic ditsy prints over the years.
Where is the new store?
The store opened just last month on the highstreet at London’s mega shopping mall, Westfield London. Find the store on the first floor of the centre beside NEXT. We had a sneak peek at the store when it opened last month and we can confirm it is 1600 square feet of pure joy, a feast of colour and a must-visit if you want to get in the Christmas spirit.
What can we expect?
The new store is more than just a shop, it’s a full shopping experience, embodying and celebrating 30 years of print heritage and British craftsmanship.
The new store is more than just a shop, it’s a full shopping experience, embodying and celebrating 30 years of print heritage and British craftsmanship.
If you love print and colour, it is a must-visit with dopamine-inducing pieces spanning homeware, women’s and children’s apparel, pyjamas and more.
Highlights for us include adorable children’s pieces, from their cowboy print collection for boys to sweet smocked party dresses for girls. In womenswear, it’s the brand’s pyjamas that we have our eye on, there’s a particular scarlet red pair so good you’ll want to wear to bed and to all your Christmas parties with heels and jewels.
But it is the interiors selection that has really wowed us at the new opening. From the vintage-feel scalloped lighting to plump statement striped cushions and elegant dinnerware to upgrade your next tablescape.
It’s also a must-visit during the festive period, to find unique stocking fillers, Yuletide stationery, adorable knitted pieces for little ones and luxe home and fashion pieces for stylish loved ones.
Browse the edits that will be in-store at Cath Kidston Westfield London and shop some of our favourite pieces below…
Homewares
It is the homeware picks that have particularly impressed us with Cath Kidston’s new launch, from on-trend filly cushions to vintage-inspired dinner plates that will bring charm to family meals, weekend brunches, dinner parties and beyond.
It is the homeware picks that have particularly impressed us with Cath Kidston’s new launch
There’s also a brilliant selection of statement lighting to create mood and personality in a room, as well as an abundance of great stocking filler ideas for under £20. We’ve bookmarked everything from rodeo print oven gloves for the family chef to Christmas candles and toiletry bags for beauty lovers.
Womenswear
The new Cath Kidston store features plenty of womenswear pieces, many of which are adorned with the brand’s iconic ditsy prints. There will also be an edit of accessories, from cool jewellery to handbags and a collection of their iconic shoppers in an array of charming prints.
So good you’ll want to wear them on Christmas morning and beyond.
It is, however, their new-season pyjamas that have especially caught our eye, from a ’70s-inspired racing green print to the adorable heart-pocket pillar-box red design – so good you’ll want to wear them on Christmas morning and beyond.
Childrenswear
Clothing that is durable, charming and age-appropriate is Cath Kidston’s USP when it comes to its childrenswear range, and this season is no exception.
We love this season’s Western-inspired vintage cowboy prints. Adorable.
Dress your mini me’s in smocked party dresses, floral sets with traditional Peter Pan collars and vintage-inspired Western cowboy prints. Adorable.
Shop the full Cath Kidston collection in store, or online at next.co.uk/cath-kidston
