Consider this your official shade forecast. Summer 2025 is all about high-impact hues with low-effort upkeep—think rich brunettes, rosy shades(!), and barely-there blondes. Whether you’re going bold or playing it cool, these are the colours set to dominate. Here, celebrity colourists and trend forecasters Nicola Clarke and Zoe Irwin share their hair predictions.

The Starlet Brunette

Move over balayage—brunettes are having a main character moment. The Starlet Brunette channels pure Old Hollywood, with ultra-rich, deep brunette tones so polished they practically reflect light. Think Elizabeth Taylor’s signature gloss meets Selena Gomez’s latest red-carpet look.

“But beware: while young skin and bold styling can carry this shade effortlessly, it’s less forgiving as we age. Subtle tweaks around the fragile hairline—think feather-light application in those front centimetres—are key to avoiding a harsh result,” says Zoe. According to Nicola, the salon secret is “layered glosses, conditioning masks, and precision tinting to ensure it looks expensive, not severe.”

The Opulent Blonde

Cool-toned, ashy blondes are taking a back seat as a new wave of sun-kissed, buttery blondes takes centre stage. Welcome to the era of a richer, softer blonde that flatters universally, from dewy-skinned twenty-somethings to radiant sixty-year-olds.

“The key? It’s not just the tone—it’s the upkeep,” explains Zoe. “This shade thrives on pristine glosses and frequent salon refreshes. Overdo the purple shampoo at home, and you risk dulling that expensive-looking shine. Instead, clarifying treatments are becoming the blonde’s secret weapon—banishing build-up and environmental grime without stripping the tone.”

The Slated Rose

Rosewood coppers meet metallic bronzing.  “Delicate blending of desert rose shades through a metallic bronze base tone. Meet the grown-up pink for 2025. Not Barbie, not bubblegum—this is a dusty, wood-toned rose, flattened with a subtle metallic sheen. It’s soft, warm, and just edgy enough to feel modern without screaming for attention,” explains Nicola.

It’s soft, warm, and just edgy enough to feel modern without screaming for attention

The micro-balayage

Think oat cendré and desert rose – “This look is more about optimising your natural colour with perfectly placed pieces,” says Zoe. This subtle take on traditional balayage uses ultra-fine highlights to create a soft, sun-kissed finish that grows out seamlessly. It’s low-maintenance yet high-impact, perfect for those wanting dimension without a drastic change. Celebrities like Hailey Bieber, Zoë Kravitz, and Kaia Gerber have all been spotted embracing the trend, proving that sometimes less really is more when it comes to modern colour.

The Rosewood Coppers

“With saffron and turmeric contours for a fun, young look. This vibrant trend blends rich copper bases with warm, spice-toned highlights to create depth and movement. Often featuring toning dimensional balayage, it adds a playful yet polished edge to red-toned hair,’ explains Nicola. Stars like Phoebe Dynevor and Zendaya have all leaned into this fiery hue, making it one of the most covetable colour updates of the season.

one of the most covetable colour updates of the season

The Limoncello

This zesty blonde trend is all about brightness with a soft, creamy edge. “Limoncello tones bring together pale yellow and buttery champagne shades for a sunny, fresh look that flatters a range of skin tones. It’s perfect for summer, offering a radiant lift without veering too icy or ashy,” states Zoe. Celebs like Brie Larson, Margot Robbie, and Gigi Hadid have all embraced this glowing blonde, making it the ultimate mood-lifting colour of the moment.

The ultimate mood-lifting colour of the moment.

Condition is non-negotiable

Across every trend, one message rings loud and clear—shine matters. Whether you’re leaning into monochrome brunettes, buttery blondes, or metallic pastels, healthy hair is the ultimate flex.

“Glossing, masking, and protecting colour between appointments isn’t just salon upsell—it’s the difference between “Who does your hair?” and “Are you okay?” The most relevant hair this summer is intentional: polished, cared for, and unapologetically maintained,” explains Zoe.


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