How Influencers Are Redefining Hollywood’s Red Carpet Looks
Award show season is in full swing and many influencers are taking to the red carpet alongside celebrities, whether you’re a fan of it or not. Long-time creators who built their careers on social media are now regulars at award shows joined by some new faces. When it comes to red carpet fashion, influencers are competing right with celebrities, and we’re here to decipher how they’re doing it:
Go big or go home
Influencers are not messing around when it comes to their looks at the shows. By no means are they showing up nonchalantly. Instead, they are arriving in style with extravagant, colorful outfits that some would even argue top the nominated celebrities’ looks.
Take 11-year-old viral influencer Taylen Biggs for example, who has been seen rocking fabulous pants suits and her iconic top bun at many A-list events from the Grammys to the Golden Globes. Or Haley Kalil, who posts candid and personable videos at award shows in the most fabulous gowns and flawless beauty looks.
Personal style
Unusual for celebrities at award shows, influencers are strutting the red carpet in self-designed pieces. Indian fashion influencer Nancy Tyagi made her red carpet debut at the Cannes Film Festival in a beautiful handmade gown. Taking 30 days to make, 1000 meters of fabric to sew and weighing over 20kg, it is safe to say the sequined pink dress created waves at the event.
Breaking traditional fashion norms
Influencers are reshaping red carpet fashion by breaking traditional style norms, embracing gender-fluid designs and promoting body diversity. Beauty influencer Patrick Starrr has turned heads at major award shows with bold ensembles that celebrate queer representation in high fashion. Aastha Shah made a striking entrance at the Cannes Film Festival, showcasing the beauty of vitiligo and redefining beauty standards.
Live content and interaction
Being pros on platforms like TikTok and Instagram, influencers are able to produce real time content at what used to be TV-exclusive events. The immediate reactions and audience engagement drive instant attention to the influencers’ outfits, directly influencing fashion trends. Louis Levanti has been seen on the red carpet at many award shows, sharing his “unqualified opinions” on celebrity looks live.
