The Hottest New Influencer-Founded Brands You Need to Know
By no means are influencers bound only to their social media platforms anymore. Content creators across the globe with both large and smaller followings are now starting brands across various industries from fitness to food. Here are the newest influencer-founded brands that you need to know about:
Sipmargs by Alix Earle
You can’t be on TikTok without knowing who Alix Earle is. The viral American media personality recently announced her investment in Sipmargs, an alcohol brand. Earle has explained that she is amplifying the struggling margarita drink company by assisting in its marketing campaigns and planning launch events.
wesbite: www.sipmargs.com
HEY SAHNI by Lisa Doehl
Inspired by her love for the Australian coffee culture during her time in Melbourne, German influencer Lisa Doehl launched HEY SAHNI. The reusable takeaway cup brand offers an eco-friendly solution to your morning coffee routine, featuring various cute, girly designs on stainless steel mugs. The cups are not only sustainable but also insulated, keeping your beverage hot or cold over long periods of time.
Say goodbye to lukewarm coffee, matcha, tea, and more after just a short walk in the cold, or melted ice cubes in your iced latte on a hot summer’s day.
Website: www.heysahni.de
MLE by Katarzyna Tusk
Katarzyna Tusk is not only known as a fashion content creator and daughter of Poland Prime Minister Donald Tusk, but also CEO of MLE, a polish fashion brand. The small, independent company attempts to “find a balance between high quality and affordable price” through their various collections. Expect to find classy functional and simple pieces from quilted jackets to maxi silk skirts.
Wesbite: www.mlecollection.com
Naturally Pam by Pamela Reif
For the foodies and workout enthusiasts, German fitness influencer Pamela Reif created Naturally Pam. Reif wanted to find a way to make conscious eating more readily available for her followers, thus Naturally Pam was born. Through snacks like granola and oat bars, the food brand prioritizes clean ingredients, healthy fats, plant-based proteins and natural sweetness.
All you need are a few natural foods combined in the right way to make the most delicious creations.
Website: www.naturally-pam.com
Unwell Hydration by Alex Cooper
Alex Cooper has taken over TikTok, the podcast world and is now stepping food into the hydration drink scene. Cooper has always marketed herself on “unwell experiences” after nights out, and is now offering an electrolyte drink to cure these moments. The drinks are offered in four flavors: kiwi pineapple, strawberry, orange hibiscus and mango citrus.
WeBSite: www.drinkunwell.com
Myna Snacks by Pokimane
Marketing themselves as “real ingredients with unreal taste”, Myna Snacks is a healthy snack brand created by online gaming streamer Pokimane. The company focuses on making snacks such as mini cookies and pizza crackers with real ingredients, sustainable sourcing, vitamin D and no gluten GMOs or any artificial add-ins.
I could never find the perfect healthy snack that ACTUALLY tasted good, so I made one!
website: www.mynasnacks.com
Buddy by Maddie Guy
TikToker Maddie Guy built her platform by sharing practical advice for dog owners with her pup Rudder. Now, the duo is advancing their advocacy for pet wellness by launching Buddy, an all-in-one meal topper nutritional supplement. Buddy aims to make dogs thrive through adding scientist-backed high-quality supplements to their diets.
Website: www.getbuddy.co/
