London’s Most Instagrammable New Café Is Hidden Inside A Shop
If you crossed a walk-in wardrobe with a modern art gallery and Dua Lipa’s Future Nostalgia aesthetic, you’d end up with something similar to London’s newest Instagrammable café, KOI 11. Set within the KOIBIRD‘s local concept store, the artful opening blends fashion and food in its freshly renovated space…
In Partnership With Koibird
What to order
There’s something delightfully futuristic about the menu at KOI 11, serving as a nutrition café that offers drinks and bites with impressive ingredients such as adaptogenic mushrooms and probiotics.
The ‘Drinks with Benefits’ menu includes 11 nourishing treats such as shakes, elixirs, hot drinks, and sugar-free, protein-rich bites, all designed for optimal health, wellness, and taste, which can be enjoyed either in the café, or to-go.
The café also features a curated selection of food and wellness-focused brands, KOI 11 branded products, and gifts are also available from brands such as Supermush, Looni, G-Spot, and more.
This nutrition café offers drinks and bites with impressive ingredients such as adaptogenic mushrooms and probiotics.
Why you’ll love it
This psychedelic haunt is located in the buzzy area of Marylebone, home to some of the city’s trendiest boutiques and foodie spots. What’s different about KOI 11, though, is that it celebrates wellness-focused food and beverages alongside carefully curated fashion and homeware pieces in a fantastical space.
The store’s showstopping interiors, commissioned by brand founder and creative director, Belma Gaudio, and brought to life by French design firm Uchronia, speak for themselves. Expect a unique hand-painted enamelled lava stone floor, and a striking silver planet centrepiece at the heart of the store. Plus, a tucked-away silver-tiled room plays home to a shimmering display of homeware treasures. And that’s all before we get onto the café…
Combining modernity, technique, and creativity, this next-generation bar promises an unprecedented sensory and aesthetic experience.
Julien Sebban, Founder of Uchronia
While you’re there
As KOI 11 is a café within a luxury boutique, it follows that there’s plenty of shopping and browsing to do while you’re here.
Since its inception in 2018, KOIBIRD‘s mission has been to break away from traditional retail spaces, prioritising storytelling and discovery through a unique edit of emerging and established designers. The goal? To spotlight eccentric and off-beat talent in one considered space.
Just this week, KOIBIRD’s Marylebone store has launched an exciting fusion of art and retail with an exclusive in-store exhibition by award-winning Australian ceramic artist Ebony Russell – a classic example of its dedication to working with unique talent.
Come for the clothes, stay for the vibe.
Belma Gaudio, Founder of KOIBIRD
Our favourite KOIBIRD picks
Did you know?
Number 11 features quite heavily in this concept store, but did you know it’s because 11 is a special number? A master number in numerology, the double digits symbolising karma, growth and higher spirituality.
How to get there
Located on Marylebone Lane, a mere three-minute walk from Bond Street station, this new destination couldn’t be more central.
where: 62 Marylebone Lane, London, W1U 2PB
website: www.koibird.com
