You’re Invited To This Exclusive London Fashion Event
With Spring in full swing, there is no better time for a wardrobe refresh, and this month, London’s iconic concept store, KOIBIRD, is answering the call. To celebrate the launch of its SS26 collections, it is hosting an exclusive event packed full of discounts, freebies, and a huge prize for one lucky winner. With all Handbook readers receiving an exclusive invite, here is everything you need to know about the event of the month.
In Partnership With KOIBIRD
Prizes up for grabs
To celebrate the launch of its new SS26 edit in style, KOIBIRD is hosting a month-long celebration throughout March featuring prizes, lucky scratch cards and the chance to win a £1,000 voucher. Celebrations will reach a feverpitch on March 26th with its Lucky In Koi Fun Fair, where the winner of the voucher prize draw will be revealed.
While in-store, you can also shop the new SS26 edit at 20% off, enjoy KOIBIRD’s Instagrammable food and drink offering, and get involved in games all night long.
Secure your free ticket
Free to attend for Handbook readers, this exclusive event invites shoppers to indulge in a little chaos and a lot of fun at its Marylebone store. All those who attend via the exclusive Handbook link will automatically be in with the chance to win £1,000 to spend in-store. The only catch? There’s a limited number of spots, so you’ll have to be quick to secure your space.
The Handbook readers enjoy an exclusive free invite to the coveted event, with ticket holders being automatically entered into the draw to win £1,000.
Mark your calendar
When: Lucky In Koi will take place on March 26th from 5pm to 8pm
Where: KOIBIRD, 62 Marylebone Ln, London W1U 2PB
The spot to know
Situated in the heart of Marylebone, KOIBIRD is one of London’s most beloved concept stores. Stocking a curated selection of products spanning fashion, homeware and wellness, it is the go-to destination for shoppers looking to spruce up their wardrobes and living spaces this spring.
In terms of ready-to-wear fashion pieces, the brand’s stocked include Gigi Hadid’s Guest in Residence, CARO EDITIONS and E.L.V Denim. The lifestyle, homeware and wellness brands stocked also feature Ancient + Brave, DIRTEA and Cult Gaia.
After browsing KOIBIRD’s tailored selection of pieces, take a well-earned rest in the shop’s KOI 11 nutrition cafe, where you can choose from a range of health-boosting matchas, coffees and sweet treats.
The curated selection brands in store makes shopping in KOIBIRD an absolute pleasure. From luxury knitwear and one-of-a-kind jewellery through to unique homeware pieces, this shop truly covers every base. I would also highly recommend taking a pitstop at KOI 11 after your shop (shoutout the matcha protein shake).
Amelia, Culture & Lifestyle Writer/Creator
While you’re there
With so many brands available to shop in-store, from 100 per cent cashmere knitwear to wellness supplements, we have picked out some of our favourite pieces to keep an eye out for when you next pay KOIBIRD a visit.
Guest in Residence
KOIBIRD is proudly one of the few places in the UK to stock Gigi Hadid’s highly sought-after knitwear brand, Guest in Residence. Founded by the American model in 2022, the luxury clothing brand prioritises the production of high-quality, sustainable, cosy cashmere pieces that will stand the test of time in your wardrobe. Think buttery, soft knit jumpers and stylish loungewear sets.
This luxury knitwear brand prioritises the production of high-quality, sustainable, cosy cashmere pieces.
Among the pieces available to shop in KOIBIRD are double-breasted coats, plaid shirts with matching shorts, as well as a selection of cashmere jumpers and cardigans.
E.L.V. Denim
If you are looking to upgrade your denim this spring, this brand perfectly fits the bill. Made from 100 per cent upcycled materials, E.L.V. Denim breathes a second life into garments otherwise destined for landfill, and transforms them into luxury clothing. Due to its sustainability mission, each piece is unique and designed to last a lifetime.
From daily staples to boundary-pushing statement pieces, these designs redefine the possibilities of denim.
KOIBIRD stocks a large range of pieces from the luxury clothing brand, including the Freya, Maya and Ridley jeans.
DIRTEA
Beyond fashion, KOIBIRD also stocks a range of health and wellness brands. Among our favourites featured is DIRTEA, a supplement company which specialises in the benefits of mushrooms, one of nature’s most intelligent superfoods.
Functional mushrooms have been known to fuel energy, focus, and resilience for centuries. DIRTEA utilise this ingredient in its range of gummies, which target hair, skin and nails, immunity, energy and cognitive clarity.
You can shop DIRTEA’s range of gummies in store at KOIBIRD.
KOIBIRD is where fashion, art and pure joy collide – a technicolour playground of cult labels, conversation-starting pieces and the kind of statement buys that turn getting dressed into an event.
Elle, Senior Venue Partnerships Manager
Ancient + Brave
Another featured health and wellness brand that gets our nod of approval is Anicent + Brave. Established in 2018, this sustainable supplement brand offers an award-winning range of collagen blends.
It endeavours to shape the future of wellness, through turning supplement taking into a daily ritual which supports whole body health. Ancient + Brave also prides itself on being one of the highest-scoring B Corp wellness brands in the world, as it continues efforts to put people and the planet at the heart of everything it does.
Mack Books
In between browsing new in fashion, KOIBIRD also has a selection of homewear pieces on display, including a lineup of hardback books just waiting to take pride of place on your coffee table.
It stocks a tailored selection of Mack Books, including the sought-after Sofia Coppola Archive and other titles on fashion, film, and food.
