Whether you’re looking to buy a Valentine’s set or need no excuse to update your underwear drawer, we’ve handpicked our favourite lingerie brands that are a little under the radar. Whilst we love the likes of Agent Provocateur and La Perla – and there’s always room for a little M&S – if you’re looking for something really special, these pretty lingerie brands offer something unique.

From the sustainable names offering body-positive campaigns to the label that’s doing 2023’s answer to femme fatale underwear, these are the offbeat lingerie brands we’re loving right now.

Looking for more Valentine’s Day gifts? Check out our 2024 Valentine’s Day Gift Guide, including everything from food and drink to fashion and beauty. 


BEST FOR: Pretty lingerie that’s actually comfortable with playful prints and romantic textures. Whether you favour sultry black or soft pastels, there’s something for everyone.

For Love & Lemons

BEST FOR: Femme fatale pieces made for the bedroom in sugar candy saccharine shades.


BEST FOR: Fans of Agent Provocateur looking for something fresh.


BEST FOR: Bold, beautiful colour blocks, as well as body positive campaigns and a dedication to inclusivity.


BEST FOR: Classic lace sets and bustiers with a modern twist, as well as sweet sleepwear and great bridal options.


BEST FOR: The most stunning pure silk, handmade scalloped bras and briefs that will have you wanting to stay in bed all weekend.


BEST FOR: When French girls do lingerie,- effortless sex appeal with minimal effort. Plus, the brand has a dedication to using recycled fabrics and reduce their CO2 production by 80% and save nearly 90% of water.

YSE Paris

BEST FOR: Beautifully crafted lingerie sets with a little bit of cheekiness thrown in. They also do great loungewear, sleepwear and a ready-to-wear line that nods to that Parisian nonchalance.

Le Petit Trou

BEST FOR: Romantic ruffles and tactile tulles weaved into quirky, offbeat prints and embroidered details.

The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some products purchased through affiliate links.

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