Pink is having a moment, or perhaps a couple of moments. Once pink represented frilly dresses and all things gal and blue was, of course, for boys. Today? That’s far from the case. Pink represents a much larger cause; pink is the ‘thing’, it’s #millenial, it’s sashaying across our Insta feeds in the form of unicorns and pastel washed T’s, and neon signs line eccentric cafés screaming out generation Z slogans. Where pink once just existed as a colour on the varied palette, now it’s associated with the avocado generation… oops, sorry I meant millennial. As a result, the ever-adapting and excitable city that is London has chosen to go with the pink-washed flow, with restaurants, bars and even loos dousing themselves in the popular shade. We’ve delved deeper, donned our pink-coloured glasses and found the places oh so pretty in pink in London.
The Rosiest Rooms
Annabel’s in Mayfair love being pretty in pink; that’s a given! They have loos that you could imagine Marilyn Monroe washing her hands in back in the day, or Audrey Hepburn powdering her nose in, in Breakfast At Tiffany’s. They’re glam, they’re girly, and the design by Martin Bruznizki Design Studio captures “the spirit of English eccentricity,” which was the plan. If pink isn’t your shade however then they might be a sight for sore eyes. Personally? The pinker the better. Not to mention the Rose Room which does what it says on the tin with tinges of pink throughout. You won’t need to don your rose coloured glasses in this room! We love it!
Where: 46 Berkeley Square, Mayfair, W1J 5AT
2019's Most Instagrammable Opening
If you haven’t said “Tonight Matthew” in conversation at some point, are you even a millennial? The venue’s quirky name in fact comes from Napoleon’s first wife, one of history’s most famous lovers, Joséphine de Beauharnais and this can totally be felt inside as the atmosphere emanates a total sexiness. With the interior covered in lashings of glitter you’ll be able to snap the perfect Insta either on the dance floor or off. Sips and serves include Love Potion No. 10, a strawberry-infused Bombay Sapphire gin topped off nicely with prosecco, and ‘soup of the day’ is always champers at pink venue Tonight Josephine!
Where: 39A Hoxton Square, N1 6NN
Élan: it means style, flair and exuberance. It also means smashing it on your socials, because Élan Café (confusingly rebranded as EL&N last week) is arguably the most Instagrammable place in town. Remember the loos at Sketch? Course not! These guys are the only kids in town right now. And that looks unlikely to stop, because they’re opening yet another branch next month.
Where: 48 Park Lane, Mayfair, W1K 1PR
Peggy Porschen has seen many an influencer adorn its pink exterior to pose for a quick insta-snap. The enticing location has an outside as pink as the icing on the cakes, and a vibrancy like no other that goes hand in hand with chilled Champagne and a slice of something sugary. Having just launched their Pumpkins and Pearls Autumn Collection, it’s the perfect time to indulge! Be it a golden apple and chai cake to diamantes and pearls skulls cookies, there’s enough to entice your taste buds. Oh and there’s a new one opening! Check it out here
Where: 116 Ebury Street, Belgravia, SW1W 9QQ
sketch was inaugurated in 2002 by restaurateur Mourad Mazouz and Masterchef Pierre Gagnaire, as a destination for food, art and music. The ‘pinkness’ of sketch’s main Gallery room doesn’t really need describing. One of the most iconic restaurants in London, if not the world, walking into the room is special in itself. It’s iconic, it’s beautiful and we love it.
Where: 9 Conduit Street, Mayfair, W1S 2XG
Nearest station: Oxford Circus (0.3 miles)
This whole bathroom is pink, cor blimey! Brasserie of Light is the sexy bar and resto that marked the final chapter of Selfridges’ £300 million investment in its London store, and with a loo like that we can tell cash was splashed! The chic, Art-Deco offering will have you snapping selfies for hours with interiors we know will end up on our Insta feeds at some point or another.
Where: Selfridges, Duke Street Entrance Selfridges, 400 Oxford Street, W1A 1AB
Exceptional food and drink aside, our attention is on The Lanesborough’s lusciously pink suite. Wow! The Hyde Park Corner hotel, known for its Michelin-starred Céleste restaurant, will see you filling your tummies with decadent goods before heading to a suite fit for a princess, prince, queen, king and… well, you get the picture. Recline in sumptuous pink paradise and say goodbye to the world for a while.
Where: The Lanesborough, Hyde Park Corner, SW1X 7TA
A Millenial Jungle
Hackney’s most Instagrammable spot, Palm Vaults, is a smorgasbord of social media embellishments. We’re talking colourful matcha latte’s, pink flowerpots, exposed brickwork, retro seating and one of the hottest loos in town – quite literally, it’s hot pink! So if you want more than just a good coffee and munch, head to Palm Vaults for a dose of the insta-likes.
Where: 411 Mare Street, Hackney, E8 1HY
Stairway To Pastel
This sexy new location emanates serious millennial vibes with interiors awash with pastel and a social feed triumphing palm trees and pineapples. It’s blatant owner and influencer Loui knows how to turn a head or two. The hashtag of the moment for Kalifornia Kitchen reads #HealthyIsSexy, with a real plug on making the vegan way of life known to be just that, and not a “fad”; a far cry away from recent comments made by William Sitwell.
Where: 19 Percy Street, W1T 1DY
Pink chairs? Yes please! Officially opening its doors on 25th February, VIVI is the flagship culinary opening of the iconic Centre Point’s extensive redevelopment. Taking inspiration from the sixties – the decade that shook London and embodied fun, hedonism and modernity – VIVI’s very best of British all-day menu features the ultimate nostalgic dishes, expertly brought up to date with bold flavours and fresh seasonal ingredients.
Where: 11 St Giles Square, London WC2H 8AP
Nearest station: Tottenham Court Road (0.1 miles)
We’re off to Peckham next, notably to Frank’s Cafe Rooftop Bar that is tickling us pink with its vivacious walls. The stairwell was given a fresh lick of paint by Simon Whybray, back in 2016, and now it’s got a real Baz Luhrmann vibe going on and we rate it! On the bottom floor there’s Peckham Levels bars and restaurants, an ideal spot for a good boogie and top up of delicious food offerings. If you’re up for a good ol’ night out with the promise of a hipster Insta shot then this is the one!
Where: 10th Floor, Peckham Multi Story Carpark, 95A Rye Lane SE15
It’s probably fairly obvious from this image that Simmons Bar is one pink, pink place. Groovy, mysterious and boasting all things neon, the wow-worthy joint provides cocktails ’till late and a buzzy atmosphere. Located in Soho, it’s a must visit for a starter or ender of an evening. Think cocktails, music, Live DJ’s and Happy Hour. Ooft, sounds like a bit of alright!
Where: 2 Bateman Street, Soho, W1D 4AE
The award-winning ice cream shop is plastering itself pink for Valentine’s Day. The Red Velvet Shake, which infuses red velvet cake with their signature ice cream and topped with a pink macaroon, and the Scoops of Rosé Champagne Sorbet are two highlights of the menu additions. This makes The Parlour the perfect dessert destination for pink pursuing guests.
Where: 181 Piccadilly, St. James's, London W1A 1ER
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