Say Hello To Our New Social Media Manager, Emily Peiser Apcar
We’ve just welcomed our new Freelance Social Media Manager & Content Creator, Emily Peiser Apcar. Here, we catch up with Emily so you can get to know the latest member of The Handbook Team…
Where do you find trends and inspiration?
Social Media is definitely my main source of inspiration, Mainly TikTok and Instagram. I spend hours on TikTok especially; I don’t even want to know my screen time.
What’s your preferred social platform and why?
TikTok for sure, simply because I have worked hard to perfect my For You Page (FYP) so that every interest I have in life, shows up on it. I am also constantly learning new things from TikTok. It’s incredible. I’ve probably learned more from TikTok than I ever did in school.
I’ve probably learned more from TikTok than I ever did in school.
What’s a social media trend you’re expecting to be everywhere in 2025?
I think people’s algorithms are going to become a lot more niche. Between Ai and people making videos for the first time, there is so much content out there now. And that means that audiences will have more space to find their own interests.
If you could create a new emoji that doesn’t exist yet, what would it be?
I would definitely create something like a cowboy boot or cowboy hat. I feel like that aesthetic is very much on trend right now, and some more realistic clothing for an emoji could be quite fun.
What’s the weirdest rabbit hole you’ve fallen down while scrolling lately?
I am constantly getting sucked into hour-long videos of people cleaning pools (especially the pool guy). I genuinely cannot stop, it’s so addictive. It’s almost like it is cleansing my brain.
What’s the soundtrack to your workday?
‘Relax, take it easy’ by MIKA. That song fuels me, it can power me through anything.
I am super interested in fashion and reselling so I like to be in the know of what’s trending right now.
If your social media aesthetic was a season, which would it be and why?
I mean I wish I could say summer but it’s definitely winter. My Instagram has quite a grungy and serious aesthetic. My TikTok could be spring… it is more playful and not as intense as my Instagram.
What’s an account you’re obsessed with right now, and why?
That’s a tough question because I am constantly coming across new accounts that I like. One account that I will always love is @heatarchive – They mainly post videos of them buying and selling sneakers. I am super interested in fashion and reselling so I like to be in the know of what’s trending right now.
