The Dreamiest Viral Trend This Summer Is Nonnamaxxing

Done with optimisation? Bored of counting calories or living to perfection? Then the latest lifestyle trend is definitely for you. Nonnamaxxing or nonnacore embraces slowing down, cooking, eating homemade food, and indulging in special moments with family and friends, just like nonna, the perfect Italian grandma.
This isn’t just about style; this is a way of life. Picture long, hazy days, no screen time, simply strolling in the sun, reading, and tucking into big bowls of fresh pasta. A new wave of content creators is craving a return to simplicity, and I’m ready to be influenced. Remember ‘Tomato Girl‘ summer?n Well, nonnamaxxing is more of that with a side of love from your favourite nonna.
So, where to start? At home, in the kitchen, cooking from scratch, without rushing. Savouring wonderful big platters of juicy tomatoes and Mediterranean dishes dripping in olive oil. Take to your garden and tend to your own produce, or meander through your local farmer’s market. Walk without a destination or fitness tracker. Sit down to long, unhurried meals with family or friends. Indulge in an ice-cold spritz or sip on rich red wine. Nap without guilt. Sounds good, right?
To help you on your way, I’ve pulled together an edit of the most beautiful pieces to transport you to an Italian home. Maybe you’re not jetting off this summer, but at least you’ll have all the vibes. Look out for hand-painted ceramics, Murano glass tumblers, and embroidered tablecloths. The high street has obviously jumped on this trend, but to stay true to nonnacore, I’d stick to original and authentic finds. Head to the likes of Maison Flâneur, Divertimenti and Cabana Magazine, where you’ll find heirloom-worthy treasures created by local artisans. In a word, perfection.
A new wave of content creators is craving a return to simplicity, and I’m ready to be influenced.
Ashling, Contributing Style & Interiors Editor
Nonnacore fashion
Rouje has nailed that Mediterranean spirit. This is nonnacore with a flirty edge, florals and feminine curves. Eat, enjoy, live and show off your gorgeous bod.
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