Tomato Girl… Say Hello To This Summer’s Hottest Tik Tok Trend

We’ve had cottagecore, Barbiecore and now it’s all about the ‘tomato girl summer’. What now, you ask? Well, possibly one of the most beautiful of trends; not so much about the fruit itself, but the lifestyle it depicts. Picture long hazy days, wafting in floaty dresses, wild hair tamed with a scarf, eating fresh food from market baskets. This is pure Mediterranean style at its best.

It’s the latest aesthetic to go viral on TikTok and we’re on board. Gently luring us away from the office, this is all about luxuriating under the Tuscan sun, perusing cobbled streets on the Amalfi coast, and laying in French fields with little to do except dream. What’s not to love?

The fashion is simple, effortless and feminine. Imagine billowing dresses in light cotton, lace-up tops, fruit motifs, gingham prints, espadrilles, rustic sandals and basket bags. Brands like Rouje, Sézane and Rixo have all captured tomato girl style in their recent collections. The look is wholesome and yet subtly sensual; it’s relaxed and sun-kissed. No wonder people across the globe have been so enticed by this new cultural phenomenon. While not everyone will be on board with a Barbie pink, it’s hard not to imagine falling for the whimsical appeal of the tomato girl aesthetic.