The Brand To Shop For Fine Jewellery At Realistic Price Points
Whether you’re shopping for yourself or looking for a gift for a loved one, jewellery is always an investment for adding the final flourishes to your look or signifying a special moment in time with something memorable. One brand offering beautiful, everyday luxury jewels without unrealistic price points is Umara, a Brit brand breaking the rules when it comes to accessorising. Here’s everything you need to know…
Who are they?
Umara was set up by Priya Faith, who, inspired by her Indian grandparents wanted to bring affordable, beautifully made jewellery to the market. The type that you wear everyday, cherish forever and want to pass down to loved ones – hence the name Umara, which is Punjabi for “lifetime.”
Each and every piece is handmade with love in India using traditional craftsmanship and only the highest quality materials – the brand only use 14 and 18 karat solid gold in all their designs, as well as conflict-free diamonds.
What’s the style?
Think everyday, delicate jewels from elegant tennis bracelets to vintage-inspired chain necklaces and engagement-worthy diamonds rings. This is jewellery that works with your wardrobe, adding a final finishing touch whether you’re in off-duty denim or evening glamour. And style and substance come in equal measure here, with quality fastenings and thoughtful details like screw back earrings to ensure you never lose a beloved piece.
What makes them different?
First of all, Umara only use conflict-free diamonds in their designs. The brand follows the internationally recognised Kimberley Process Certification Scheme spearheaded by the United Nations to ensure they create guilt-free, responsible jewellery that prevent any societal or environmental harm.
Putting customers front and centre of what they do, Umara also give customers an authenticy card with each order, so you know exactly what gold karat, diamond carat and weight of your new investment is.
What’s the cost?
Whilst Umara certainly falls under the luxury end of the jewellery spectrum, the prices are far more relatable than most. To let you into an industry secret, most jewellers mark their pieces up by an eye-watering 700%. Umara keep margins low to give their customers a brand to return to time and time again. Prices start at just £40.
Anything else?
The brand don’t just make jewellery for women, in fact the whole range is very gender neutral, offering you the opportunity to wear whichever style you want, whether that’s classic diamond studs or vintage menswear-inspired chain bracelets.
Plus, Umara are a brand that give back. The Umara Pledge handpicks charitable causes in India – from education funds to urgent medical care in remote villages – to help the country that provides them with beautiful craftsmanship, stones and metals, something back.
What to shop…
Hero pieces include the everyday hoops, which come in a number of sizes and styles – we love the J Lo-esque large but thin banded tube hoops, while the medium sized beaded style give a more fashion edge to a look. The rings are also a talking point, from the classic cluster ring – ideal if you’re thinking of popping the questions – to the delicate cut-out styles that can be worn understatedly alone or stacked up for more of an impact.
And finally, the range of retro-style chain necklaces and bracelets will give a 1970’s style edge to the most simple of looks.
Scroll to shop our favourites…
Bracelets
From wear-forever tennis bracelets to on-trend chains and delicate all-seeing eye details, shop our edit of the best below.
Earrings
Whether you’re treating yourself or looking for a special gift for a loved one, Umara’s simple studs add a luxe finish to everything from weekend denim to all-out after hours glamour.
Chain Necklaces
From the most delicate of chains that are barely seen against the skin to more vintage-inspired widths, theses are necklaces for the everyday that you’ll never want to take off.
Hoops
Hoops will forever hold a spot in our accessories artillery, and whether you go for small and demure or more fashion-led sphere designs, they have the ability to elevate something as simple as a plain white tee.
Rings
Choose from the classic cluster rings – ideal if you’re thinking of popping the question – to the delicate cut-out styles that can be worn understatedly alone or stacked up for more of an impact.
SHOP THE FULL UMARA COLLECTION AT WEAREUMARA.COM
CREATED IN PARTNERSHIP WITH UMARA JEWELLERY
The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some products purchased through affiliate links.
