One Of Our Favourite Brands Just Launched The Most Flattering Denim Line

The ceaseless hunt for the perfect pair of jeans is a fashion tale as old as time, so if you’re in the market to update your denim collection this year, we’ve got a brand to bring a happy ending to the pursuit. Stockholm based brand, House of Dagmar, has just launched the most flattering denim line for SS23 and its well worth checking out. Here’s everything you need to know.
In partnership with
If you’re not yet au fait with the brand, House of Dagmar is one of those names that’s timeless, ageless and well worth the price tag. Founded in 2005, they create products built to last both seasons and wear, with a conscious attitude towards sustainability and over consumption. The aesthetic is sleek, cool and contemporary – think muted tones, impeccable tailoring and expensive looking knitwear.
The brand has just added denim to their bow, working on marrying the perfect washes with flattering silhouettes, luxe detailing, and of course, a sustainable edge – the Dagmar team only use 100% organic cotton across the denim line, rather than traditional cotton, which saves up to seven bathtubs of water per pair.
From the high-rise waist to this season’s 90s-inspired baggy shape, flattering kick-flares to classic straight-legs, scroll to shop our favourites in three practical colourways and how to style them this season and beyond…
THE TAPERED LIGHT WASH DENIM
We love this slightly tapered relaxed shape for off-duty days as the leg silhoutte is super flattering paired with flats. Wear with an oversized striped shirt, classic blazer and Dagmar’s coquettish furry mules
STYLE THEM WITH…
THE GREY WIDE-LEG JEAN
This vintage-inspired off-grey shade feels slightly cooler, more fashion-forward than classic black and works so well for the evening. Pair with a bandeau top, tux-inspired jacket and point-toe boots for an androgynous feel.

Wide Leg Denim
£210
STYLE THEM WITH…
WHITE STRAIGHT-LEG DENIM
If you thought you couldn’t do white jeans in winter, think again. The key is quality when you’re working with lighter washes and Dagmar’s ecru-hued denim feels luxurious and substantial. Be brave and pair with a head-to-toe tonal look.
STYLE THEM WITH…
www.houseofdagmar.com
CREATED IN PARTNERSHIP WITH THE HOUSE OF DAGMAR

