20 Of The UK’s Top Skincare Influencers
Whether you’re looking to elevate your skincare routine, discover new products or simply escape into the soothing world of skin talk, we’ve got you covered. From ingredient-savvy experts to glow-up gurus, the UK is home to a vibrant community of skincare influencers and we have rounded up 15 of the best:
1. Olivia Yang
Olivia Yang is the definition of the “clean girl” aesthetic. With her mainly baby pink Instagram feed, she is guaranteed to make her 2.6M Instagram followers motivated to improve their skincare game or even take a pilates class.
2. Leanne Page
Frequently showcasing her many color coded skincare shelves, it is no secret that Leanne Page is a master of skincare. She tests just about every skincare product in the world, reviewing which ones are worth it or not for her 1.9M TikTok followers.
Instagram: @leanne_page_
TikTok: @leanne_page
3. Victoria Beckham
English fashion designer, singer, and television personality Victoria Beckham is known most recently for her beauty brand and skincare tutorials. Often in her robe and towel wrap, she shares step by step instruction videos on how to use her brand’s beauty products to her 32.9M Instagram followers.
Instagram: @victoriabeckham
Tiktok: @victoriabeckham
4. Laila Paul
Laila Paul calls herself skincare and makeup obsessed, and she has the flawless skin and long lashes to back it up. From her teeth whitening routine to the best ways to use your gua sha, Laila makes sure her 2.1M TikTok followers have the best beauty advice.
Instagram: @lailapaul7
Tiktok: @LailaPaul7
5. Shakeel Murtaza
Shakeel Murtaza is a London-based influencer, posting all-things skincare to his 529.7K TikTok followers. Shakeel encourages men to enhance their skincare and hygiene efforts by sharing his grooming tips.
Instagram: @shakeel.murtaza
Tiktok: @shakeel.murtaza
6. Anna Sheri
Embracing the “soft and sleepy girl” aesthetics, Anna Sheri is a pro in hair and skincare. Her 1M Instagram followers are guaranteed to leave her page with a new beauty product on their wish list.
Instagram: @annasbeautyworld_
TikTok: @annasbeautyworld__
7. Elle Edwards
Elle Edwards shares fabulous skincare insights, but her content goes beyond beauty, also covering wellness, travel, and lifestyle. She is a woman of many talents, working as a certified trainer, obtaining a Law degree, and posting full-time on social media to her 1.6M Instagram followers.
Instagram: @livefitelle
Tiktok: @livfitelle
8. Madeline Argy
Loved by many, Madeline Argy shares candid content to her 9.5M TikTok followers.While skincare is not her main focus, her product reviews are too good to miss.
Instagram: @madelineargy
TIKTOK: @madelineargy
9. Natalie O’Neill
With 750K TikTok followers, Natalie O’Neill specializes in SPF, retinoid and clog prone skincare. She doesn’t claim to be a dermatologist, instead expresses that she is just keen about beauty.
Instagram: @natalieoneilllll
TikTok: @natalie_oneillll
10. Aaron Francis
Aaron Francis is the definition of the “clean boy” aesthetic. By posting pure videos to his 358K Instagram followers, he is ensuring that no men are walking the streets of London with poor hygiene.
Instagram: @aaronfranciis
tiktok: @aaronfranciis
11. Naomi Mizrahi
Naoi Mizrahi is your classic beauty influencer, showing you close ups and giving reviews of every makeup and skincare product under the sun. She shares well-produced videos daily to her 292K Instagram followers.
INSTAGRAM: @naomimizrahi
Tiktok: @naomimiz
12. Elle Mcnamara
Elle Mcnamara shares “a less is more approach to beauty” to her 727K Instagram followers. From M&S to Superdrug, she shows her followers the highest quality yet budget-friendly skincare products.
Instagram: @bambidoesbeauty
Tiktok: @bambidoesbeauty
13. Lucy Heaton
Lucy Heaton is known by her 175.5K TikTok followers for her stellar skincare, haircare, makeup and wellness content and vlogs. She frequently posts GRWM and POV videos, sharing insights to her daily life.
Instagram: @beaheaton
tiktok: @beaheaton
14. Aysha Begum
Coming in at #14, Aysha Begum has 227K devoted Instagram followers. Tips and tricks as well as authentic videos are what Aysha is best at.
Instagram: @_ayshabegum_
TikTok: @_ayshabegum_
15. Rikki Sandhu
Rikki Sandhu’s 3M TikTok followers love her beauty review videos. Each video follows a similar format, featuring clips of her trying new products while narrating a voiceover about pop culture topics.
16. Andrew Donaldson-Wheatcroft
Andrew Donaldson-Wheatcroft has a no bullsh*t approach to skincare, beauty and wellness. To his 137K followers, he films himself walking into a beauty store, guiding them through which products are worth buying.
Instagram: @andrewwheatcroft
TIktok: @andrewwheatcrof
17. Dr. Aamna Adel
Dr. Aamna Adel is both a consultant dermatologist and beauty influencer. She shares her professional opinion on beauty products to her 678K Instagram followers, while rocking the most stunning blowouts, might I add.
Instagram: @dermatologist_adel
Tiktok: @aamnaadel
19. Klaudia Silakowska
Klaudia Silakowska will create a fabulously dramatic blue and green smokey eye, and then show you the best skincare routine to take it off. With 135K Instagram followers, she is a top beauty influencer, even advocating for eczema awareness.
Instagram: @klaudiasilakowska
Tiktok: @klaudiasilakowska
20. Charlotte Gamage
Naming herself “your fellow skincare addict”, Charlotte Gamage has got it down when it comes to beauty. Her 128K Instagram followers are constantly delighted by her carefully picked routines.
Instagram: @skinbylottie
Tiktok: @skinbylottie
